Edge Of Passion
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Donuts
Acclaimed food writer and cultural historian John T. Edge conjures nostalgia by revealing portions of our history through our most cherished foods. Donuts is the cap on a scrumptious series toting comfort food, belying calorie-counting, and embracing those cornerstone, iconic dishes that have come to define American cuisine and customs over the years. In Donuts, Edge walks us though the donut's inception as Dutch fare, the Salvation Army's wartime donuts, the invention of the donut machine, the 1950s donut-shop craze, the Krispy Kreme revolution, the appropriation by other ethnicities, and the fanatical chefs that take donuts to a new art form. Nothing encourages our sweet-tooth cravings like the donut. It is honest. It is satisfying. It is a national symbol that has survived the low carb-diet dogma and the death of the local donut shop, and it is making a comeback into the hearts of Americans.
The Fasting Edge
Take your fasting experience to a new level and recapture your spiritual passion. We all go through times when we feel like we are not living up to our full potential. So many circumstances in life deplete our energy, dull our spiritual sharpness, and cause us to lose our edge. In Fasting to Regain Your Edge, Jentezen Franklin shows you how to recharge your spiritual energy through fasting. Full of all new principles gleaned from his twenty years of fasting experience, Franklin shows you how to: • Experience fasting in a whole new way • Regain your spiritual power in six steps • Move from past hurts to joy, mercy, and grace • See God move you into victory
Friction
Every industry around the globe is being completely disrupted. Stalwart brands are losing market share to upstarts that capture our collective consciousness. Trillions of dollars are at stake. Brands know a new approach is needed. But most don’t realize the strategic underpinnings need to change. Great brands are no longer built through interruptive advertisements. Friction argues that brands don't simply need clever messages or new, shiny technologies. They need a fundamental change in strategy. Friction provides a system for embracing transparency, engaging audiences, creating evangelists, and unleashing unprecedented growth. The authors of Friction have worked on some of the industry's most innovative assignments for the world’s most successful brands. This groundbreaking book reveals how corporations can divorce themselves from legacy business models to create a passion brand. A brand that breaks its addiction to traditional advertising. A brand that empowers its customers. A brand that dominates the competition.