Ech Savvy
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The Future of Tech Is Female
"Technology has the worst record of promoting and retaining female executive...[This] book wanders through this paradox . . . to provide solutions." — Harvard Law Review Tech giants like Apple and Google are among the fastest growing companies in the world, leading innovations in design and development. The industry continues to see rapid growth, employing millions of people: in the US it is at the epicenter of the American economy. So why is it that only five percent of senior executives in the tech industry are female? Underrepresentation of women on boards of directors, in the C-suite, and as senior managers remains pervasive in this industry. As tech companies are plagued with high-profile claims of harassment and discrimination, and salary discrepancies for comparable work, what prevents women from reaching management roles, and, more importantly, what can be done to fix it? The Future of Tech is Female considers the paradoxes involved in women's ascent to leadership roles, suggesting industry-wide solutions to combat gender inequality. Drawing upon fifteen years of experience in the field, Douglas M. Branson traces the history of women in the information technology industry in order to identify solutions for the issues facing women today. Branson unpacks the plethora of reasons women should hold leadership roles, both in and out of this industry. An invaluable resource for anyone invested in gender equality in corporate governance, The Future of Tech is Female lays out the steps toward a more diverse future for women in tech leadership "[Branson] combines meticulous research and thorough documentation in a very readable, thought-provoking narrative." — Choice "A crucial book on a crucial subject." —Deborah Rhode,E.W. McFarland Professor of Law, Stanford University
Finding New Ways to Engage and Satisfy Global Customers
This proceedings volume explores the new and innovative ways in which marketers find new global customers and build meaningful bridges to them based on their wants and needs in order to ensure high levels of customer satisfaction. Customer loyalty is ensured through continuous engagement with an ever-changing and demanding customer base. Global forces are bringing cultures into collision, creating new challenges for firms wanting to reach geographically and culturally distant markets, and causing marketing managers to rethink how to build meaningful and stable relationships with evermore demanding customers. In an era of vast new data sources and a need for innovative analytics, the challenge for the marketer is to reach customers in new and powerful ways. Featuring the full proceedings from the 2018 Academy of Marketing Science (AMS) World Marketing Congress (WMC) held in Porto, Portugal, this volume provides current and emerging research from global scholars and practitioners that will help marketers to engage and promote customer satisfaction. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Elements of Digital Transformation
Author: Shailesh Kumar Shivakumar
language: en
Publisher: CRC Press
Release Date: 2023-12-06
Elements of Digital Transformation is a practitioner’s guide to the digital transformation process. It is also a guide for managers in today’s organizations that are accelerating digital transformation to modernize core technology capabilities and processes. The book discusses such key components of digital transformation as processes, principles and proven methods. It also covers such novel concepts in digital transformation as the first-time right framework, incident management transformation, digital factory, cloud migration, API-first approach and legacy modernization. Other highlights of the book include: A cloud migration framework along with a cloud migration methodology, rollout strategy and migration principles Principles and approaches for legacy modernization and process modernization Smart ticket management, smart problem management, proactive maintenance and ticket-avoidance architecture The novel digital factory approach to automate the software process Detailed case studies, a sample digital transformation exercise and a consulting exercise for digital transformation provide readers with real-world digital transformation scenarios and best practices. The book also discusses DevOps, automation and agile delivery models that help in digital transformation.