Earch Engine Optimization For Flash
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Search Engine Optimization for Flash
Author: Todd Perkins
language: en
Publisher: "O'Reilly Media, Inc."
Release Date: 2009-03-10
Some people believe that because search engines can't index all of the content in SWF files, Flash-based websites and Rich Internet Applications don't show up in web searches. This breakthrough book dispels that myth by demonstrating precisely what you can do to make your site fully searchable no matter how much Flash it contains. You'll learn best practices for using HTML, CSS, and JavaScript to build sites with Flash that will stand tall in search rankings. Search Engine Optimization for Flash shows you how search engines work, what constitutes a search-engine-optimized (SEO) site, and what to watch out for in the way of SEO pitfalls. With this concise book, you will: Know what content is searchable, and why metadata, keywords, and links are so important Learn how to place HTML content in your Flash applications Create an SEO website by connecting Flash to JavaScript and CSS Work effectively with SWFObject by understanding its capabilities and limitations Discover the advantages of using the Adobe Flex framework for SEO The first and most authoritative book on how to optimize Flash content for search engines, Search Engine Optimization for Flash is an invaluable resource if you develop with Flash and want to be sure your audience can easily find your site.
Search Engine Optimization For Dummies
The handy guide for getting your site to jump to the top, now updated with the latest tips and tricks! A clear understanding of search engine optimization (SEO) is essential if you want your Web site to appear high in search results. This straightforward-but-fun guide provides you with a clear understanding of how you can use SEO as a key strategy for online marketing. After discussing search engine basics, SEO expert Peter Kent shares tips, tricks, and advice for making your content appealing to search engines. You'll explore new and updated content on Bing, Google's new "Caffeine" search algorithm, localized searches, Google Sidewiki, and more. Packed with invaluable insight for showing up in searches at Amazon, eBay, Borders, Barnes & Noble, and Craigslist, this updated guide puts you on your way to the top of the heap! Provides you with a clear understanding of the basics of search engine optimization Details the techniques, tips, and tricks for getting your site ranked high and making your content appetizing to search engines Offers completely updated material on Bing, localized search optimization, video search optimization, Google's new "Caffeine" search algorithm, and more Shows you how show up in product search marketing on Amazon, Barnes & Noble, eBay, Craigslist, and more The search for the best introduction to search engine optimization is over! Search Engine Optimization For Dummies, 4th Edition offers everything you need to know to reach the top of the online mountain!
Search Engine Optimization (SEO)
Author: Jennifer Grappone
language: en
Publisher: John Wiley & Sons
Release Date: 2010-12-22
The third edition of the bestselling guide to do-it-yourself SEO Getting seen on the first page of search engine result pages is crucial for businesses and online marketers. Search engine optimization helps improve Web site rankings, and it is often complex and confusing. This task-based, hands-on guide covers the concepts and trends and then lays out a day-by-day strategy for developing, managing, and measuring a successful SEO plan. With tools you can download and case histories to illustrate key points, it’s the perfect solution for busy marketers, business owners, and others whose jobs include improving Web site traffic. A successful SEO plan is vital to any business with an online presence This book provides strategies for setting goals and gaining corporate support, developing and implementing a plan, and monitoring trends and results Offers hints, tips, and techniques for everyone from one-person shops to Fortune 500 companies Companion Web site includes downloadable tracking spreadsheets, keyword list templates, templates for checking rank and site indexes, and a calendar with daily SEO tasks that you can import into your own calendar system Fully updated and expanded, Search Engine Optimization: An Hour a Day, Third Edition will help you raise your visibility on the Web.