E Crm Practices On Customer S Perspective With Reference To Web Banking Services

E-CRM Practices on Customer’s Perspective with reference to Web Banking Services

Electronic Customer Relationship Management

This work offers a state-of-the art survey of information systems research on electronic customer relationship management (eCRM). It provides important new frameworks derived from current cases and applications in this emerging field. Each chapter takes a collaborative approach to eCRM that goes beyond the analytical and operational perspectives most often taken by researchers in the field. Chapters also stress integration with other enterprise information systems. The book is organized in four parts: Part I presents an overview of the role of CRM and eCRM in marketing and supply chain management; Part II focuses on the organizational success factors behind eCRM implementation; Part III presents cases of eCRM performance enhancement; and Part IV addresses eCRM issues in business-to-consumer commerce.

Managing Information Resources and Technology: Emerging Applications and Theories

With a constant stream of developments in the IT research field, it seems only practical that there be methods and systems in place to consistently oversee this growing area. Managing Information Resources and Technology: Emerging Applications and Theories highlights the rising trends and studies in the information technology field. Each chapter offers interesting perspectives on common problems as well as suggestions for future improvement. Professionals, researchers, scholars, and students will gain deeper insight into this area of study with this comprehensive collection.