Driven To Win Examples
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Expressing the Same by the Different
This volume offers an alternative, sign-oriented analysis of the distribution of the French Indicative and Subjunctive. It rejects both government and functions, attributed to both moods, and shows that the distribution of the Indicative and the Subjunctive is motivated by their invariant meanings. The volume illustrates the close interaction between the Indicative and the Subjunctive, as linguistic signs, and signs of other grammatical systems, contextually associated with the invariant meanings of both moods. Special consideration is given to the use of the Indicative and the Subjunctive in texts of different styles and genres.This volume also deals with the diachronic disfavoring of the Subjunctive and especially of the Imperfect Subjunctive that occurred from Old French to Contemporary French. It is argued that this disfavoring was motivated by the narrowing of the invariant meaning of the Contemporary French Subjunctive. All hypotheses are supported by contextualized examples and frequency counts.
Rivalry in Sport
This book focuses on how rivalry influences fan perceptions and behaviors, the role of organizations to responsibly promote rivalries, and discusses how to decrease negative and group-member deviance surrounding sport rivalry. Rivalry is a phenomenon that helps organizations and participants increase their output while also engaging fans. The author argues that the goal of rivalry should be to increase engagement and interest in the product without stepping over a sometimes invisible line resulting in fan or group member negativity, deviance, and violence. Through the introduction of two scales that specifically measure how group members react to out-groups in the sport setting, this book offers scholars deeper insights into what rivalry means and how it can be used to responsibly promote the sport product.
Survive. Drive. Win.
'The story of Brawn GP is legendary... Exciting and magical.' Damon Hill 'Nick Fry and Ed Gorman take us behind the mysterious and tightly closed doors of F1 to tell the remarkable story of the 2009 season.' Martin Brundle Foreword by Bernie Ecclestone The full story of F1's incredible 2009 championship battle has never been told. Until now. In this gripping memoir, Nick Fry, the former CEO of Brawn GP, reveals how he found himself in the driving seat for one of the most incredible journeys in the history of motor sport. At the end of 2008, Nick, then head of Honda's F1 team, was told by his Japanese bosses that the motor company was pulling out of F1 in thirty days. This bolt from the blue was a disaster for the team's 700 staff, for Ross Brawn, who Nick had recently recruited as chief engineer, and for the drivers, Jenson Button and Rubens Barrichello. But in a few short weeks, Nick and Ross would persuade Honda to sell them the company for £1 (plus all the liabilities). Just thirteen weeks later, the Brawn GP team, led by Nick and Ross, would emerge from these ashes, win the first Grand Prix of the 2009 season, and go on to win the Driver's and the Constructor's Championship, with a borrowed engine, a heavily adapted chassis and, at least initially, no sponsors. In Survive. Drive. Win., Nick gives an up-close-and-personal account of how he and Ross turned disaster into championship glory and laid the foundations for what was to become the Mercedes-AMG Petronas F1 team. Along the way he gives the inside track on the drivers, the rivalries between teams, on negotiating with Bernie Ecclestone, on hiring and working with two global superstars: Michael Schumacher and Lewis Hamilton - and offers a unique and thrilling perspective on an elite global sport.