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Transnational Marketing and Transnational Consumers
Author: Ibrahim Sirkeci
language: en
Publisher: Springer Science & Business Media
Release Date: 2013-05-17
Transnational Marketing and Transnational Consumers are becoming increasingly common in today's globalizing and fast moving world of business. This book presents a fresh perspective focusing on the transnational character of organizations and firms while underlining the importance of the transnationality of marketing strategies for success. At the same time, it introduces the novel concepts of Transnational Consumers and Transnational Mobile Consumers which take into account the increasing human mobility and its implications for marketing success. This book gives flesh to the ever popular shorthand "glocal" referring to strategies thinking globally but acting locally. This is the reality of current business environment where the norm is fast mobility of goods, services, finance, and consumers. Transnational Mobility of Consumers is of increasing importance for understanding transnational marketing. Prof. Ibrahim Sirkeci’s new book, Transnational Marketing and Transnational Consumers, deals with this important issue in an excellent way. The book is highly recommendable for both academics and practitioners in International Marketing. Svend Hollensen University of Southern Denmark Author of ‘Global Marketing’ (Pearson)
Global Innovation Index 2016
The Global Innovation Index ranks the innovation performance of 128 countries and economies around the world, based on 82 indicators. This edition explores the impact of innovation-oriented policies on economic growth and development. High-income and developing countries alike are seeking innovation-driven growth through different strategies. Some countries are successfully improving their innovation capacity, while others still struggle.
The Smart Money Woman
The smart money woman is a fictional story set in Lagos, Nigeria with lots of important in personal finance lessons to teach. It tells the story of an African girl named Zuri who on the outside looks like she's financially successful but goes through a series of mishaps that help her realize she is in fact broke and needs to make better financial decisions. We follow Zuri on a journey that starts out with her being broke and navigates her way to building wealth and reaching for financial success.The book tackles, debt, spending, investing, the consumerist culture of the African middle class, the fear and misconceptions surrounding money and the lack of it, love, friendships, cultural and societal pressures and the role they play in success.