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Entrepreneurs and Markets


Entrepreneurs and Markets

Author: Kehan Xu

language: en

Publisher: Universal-Publishers

Release Date: 2026-03-15


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In intelligent markets, intuition is no longer enough. This book shows how successful entrepreneurship now depends on the integration of data analytics, strategic decision-making under uncertainty, and human resilience. Blending entrepreneurial practice with computational market analysis, this book offers a modern framework for understanding how product and capital markets behave in fast-moving, high-growth environments. Written for founders, executives, and innovation leaders, the book demonstrates how data-driven methods can be used to anticipate market shifts, evaluate opportunities, and manage risk. At the same time, it addresses the human side of entrepreneurship: enduring intense stress, navigating failure, and persisting through career setbacks. Bridging analytics, strategy, and psychology, Entrepreneurs and Markets transforms entrepreneurial ambition into disciplined, data-informed action. It is a practical guide for turning uncertainty into strategic advantage in the age of intelligent markets. REVIEWS AND WORDS OF PRAISE Kehan, our venture co-founder, has provided many unique insights based on his financial and marketing expertise. I am very pleased to see that his distinctive skillset can also guide students academically in the classroom. --Baiyong Li, PhD, Co-founder and Chief Scientific Officer of Akeso (9926 HK) I have known my friend Kehan for over 20 years, and during that time we have collaborated on several venturing projects. His academic work is based on real industry practice, and I strongly encourage my team members to read this book. --Bo Tan, MBA & MA-Economics , CEO & Co-CIO, Summit Healthcare Acquisition Corp. Kehan and I have been conducting original empirical research on topics of brand asset transaction, short-selling, and financial impact of global marketing strategies. Kehan aims to bridge empirical research and industry practice. He has a unique way of integrating marketing strategy, finance, and management literatures. I strongly recommend this book to my students. --Summer Zixia Cao, PhD, Discipline Director of Marketing & Associate Professor, University of Colorado Denver Working with Kehan on innovative research in management and entrepreneurship has been truly inspiring. His work seamlessly connects academic research with real-world application, providing deep insights and actionable guidance for future business leaders. I will strongly recommend this textbook to my students. --Mile Yang, PhD, Research Director, School of Management, Macquarie University Deputy Editor, Australian Management Journal With his industry experience and academic insights, Dr. Xu inspires junior faculty members as well as students. This textbook is actionable and interdisciplinary. --Qiyuan Wang, PhD, Assistant Professor, Faculty of Business, Hong Kong PolyU

You've Been Played


You've Been Played

Author: Adrian Hon

language: en

Publisher: Swift Press

Release Date: 2022-09-15


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How games are being harnessed as instruments of exploitation – and what we can do about it Warehouse workers pack boxes while a virtual dragon races across their screen. If they beat their colleagues, they get an award. If not, they can be fired. Uber presents exhausted drivers with challenges to keep them driving. China scores its citizens so they behave well, and games with in-app purchases use achievements to empty your wallet. Points, badges and leaderboards are creeping into every aspect of modern life. In You've Been Played, game designer Adrian Hon delivers a blistering takedown of how corporations, schools and governments use games and gamification as tools for profit and coercion. These are games that we often have no choice but to play, where losing has heavy penalties. You've Been Played is a scathing indictment of a tech-driven world that wants to convince us that misery is fun, and a call to arms for anyone who hopes to preserve their dignity and autonomy.

The Corporate Diversity Jigsaw


The Corporate Diversity Jigsaw

Author: Akshaya Kamalnath

language: en

Publisher: Cambridge University Press

Release Date: 2022-12-22


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A nuanced justification of what types of diversity initiatives are most useful for corporations, and how they should be implemented.