Doing Visual Analysis
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Doing Visual Analysis
This text provides a concrete set of tools to research and analyse a wide range of visual data, showing students how to apply the right mix of methods to their own research projects and equipping them with the skills to break down and analyse contemporary visual communication.
Doing Visual Analysis
Visual communication shapes our perceptions and experiences of the world. This is not only a question of photographs or video, but also the design of websites, the use of data visualization software, the branding of packaging, and even the design of buildings and furniture. Doing Visual Analysis: From Theory to Practice provides a concrete set of tools to research and analyse this wide range of visual data. Showing students how to apply the right mix of methods to their own research projects, it equips them with the skills to break down and analyse the range of contemporary visual communication. The book: Provides examples of how and where certain tools can be used in a project or dissertation Discusses the type of research questions best suited to different tools and methods Shows students how to mix approaches and use tools alongside other methods, such as content analysis or interviews Doing Visual Analysis is an essential companion for students and researchers of visual data across the social sciences.
Doing Visual Ethnography
This book is the definitive guide to understanding and doing visual ethnography. Sarah Pink’s landmark text provides you with both the critical theoretical foundations and the creative tools and techniques you need to conduct your own visual ethnography. Covering the material and the digital, and tying key concepts and ideas to real world contexts throughout, this fully updated fourth edition: Provides clear and critical guidance on research planning and ethics Discusses new and emerging technologies, including digitally connected devices and wearable cameras. Introduces contemporary methods such as futures ethnography, distance ethnography, team ethnography, and the use of documentary. Explores the latest theory and practice in photographic and video ethnography. Shows you how visual ethnography can be applied, participatory, and even interventional. A milestone in visual and ethnographic research, this book is a must-have for students and researchers across the social sciences. It is an essential invitation, and companion, to doing impactful, creative, and critical visual research.