Doing Focus Groups


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Doing Focus Groups


Doing Focus Groups

Author: Rosaline S. Barbour

language: en

Publisher: SAGE

Release Date: 2018-09-03


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A concise, practical introduction to planning and organizing successful focus groups, exploring the advantages and limitations of this method.

Developing Focus Group Research


Developing Focus Group Research

Author: Jenny Kitzinger

language: en

Publisher: SAGE

Release Date: 1999-02-22


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This book critically examines the potential of, and suggests ways forward in, harnessing a versatile and powerful method of research - focus groups. The book challenges some of the emerging orthodoxies and presents accessible, insightful and reflective discussions about the issues around focus group work. The contributors, an impressive group of experienced researchers from a range of disciplines and traditions, discuss different ways of designing, conducting and analyzing focus group research. They examine sampling strategies; the implications of combining focus groups with other methods; accessing views of `minority' groups; their contribution to participatory or feminist research; use of software packages; discourse anal

Savvy Decision Making


Savvy Decision Making

Author: Madhavi Jayanthi

language: en

Publisher: Corwin Press

Release Date: 2002


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"Because of its comprehensive scope, this guidebook can be a single tool for designing and implementing focus groups in schools." Patricia A. All, Assistant Superintendent Olathe District Schools Olathe, KS "This work provides an extremely detailed overview and a most thorough examination of focus groups. The depth and clarity of content is truly astounding. I found myself, time and again, thinking, ′Goodness, they have thought of everything!′ This is truly an amazing resource for anyone using--or thinking of using--focus groups for any sort of decision making in educational organizations." Rick Keaster, Chair Department of Educational Leadership & Research University of Southern Mississippi A practical how-to guide for using focus groups to help make important school decisions! Focus groups of parents, students, community members, or teachers can be an effective means of gaining support for school decisions, modifying programs, gathering constituent feedback, and conducting research. Savvy Decision Making contains the practical, easy-to-implement steps you need to design and run an effective focus group, as well as solid advice on how to analyze and report the information that emerges. Researchers and lecturers, Madhavi Jayanthi and Janet S. Nelson, cover all the basics, including: Using focus groups in the decision-making process Selecting a moderator Determining what types of participants you need Scheduling focus groups Recruiting participants Developing a focus group guide Moderating the group Analyzing and reporting the findings Educational examples, guidelines, and a simple, step-by-step process provide administrators with everything they need to use focus groups--a powerful qualitative research tool.