Does A Marketing Degree Require Math
Download Does A Marketing Degree Require Math PDF/ePub or read online books in Mobi eBooks. Click Download or Read Online button to get Does A Marketing Degree Require Math book now. This website allows unlimited access to, at the time of writing, more than 1.5 million titles, including hundreds of thousands of titles in various foreign languages.
Marketing ROI
Author: James Lenskold
language: en
Publisher: McGraw Hill Professional
Release Date: 2003-08-22
ROI (Return on Investment) is today's key business tool for measuring how effectively money was spent--yet few marketing managers receive any ROI training at all. Marketing ROIchanges all that, showing marketing pros at every level how to use ROI and other financial metrics to support their strategic decision making. This comprehensive book details how an accurate working knowledge of ROI is essential for using the latest marketing measurements, and provides insights for gaining the greatest competitive advantage from the skilled use and understanding of ROI concepts.
A Beginner's Guide to Finite Mathematics
Author: W.D. Wallis
language: en
Publisher: Springer Science & Business Media
Release Date: 2012-04-23
This second edition of A Beginner’s Guide to Finite Mathematics takes a distinctly applied approach to finite mathematics at the freshman and sophomore level. Topics are presented sequentially: the book opens with a brief review of sets and numbers, followed by an introduction to data sets, histograms, means and medians. Counting techniques and the Binomial Theorem are covered, which provides the foundation for elementary probability theory; this, in turn, leads to basic statistics. This new edition includes chapters on game theory and financial mathematics. Requiring little mathematical background beyond high school algebra, the text will be especially useful for business and liberal arts majors.