Disney Synergy Examples
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Understanding Disney
Since the 1930s the Walt Disney Company has produced characters, images, and stories which have captivated audiences around the world. How can we understand the appeal of Disney products? What is it about the Disney phenomenon that attracts so many children as well as adults? In this major new book, Janet Wasko examines the processes by which the Disney company - one of the largest media and entertainment corporations in the world - manufactures the fantasies which enthrall millions. She analyses the historical expansion of the Disney empire, examines the content of Disney's classic films, cartoons and TV programs and shows how they are produced, considering how some of the same techniques have been applied to the Disney theme parks. She also discusses the reception of Disney products by different kinds of audiences. By looking at the Disney phenomenon from a variety of perspectives, she provides a fresh and comprehensive account of one of the most significant media and cultural institutions of our time. This important book by a leading scholar of the entertainment industries will be of great interest to students in media and cultural studies and will appeal to a wide readership.
The Disney Princess Phenomenon
The Disney Princesses are a billion-dollar industry, known and loved by children across the globe. Robyn Muir provides an exploratory and holistic examination of this worldwide commercial and cultural phenomenon in its key representations: films, merchandising and marketing, and park experiences. Muir highlights the messages and images of femininity found within the Disney Princess canon and provides a rigorous and innovative methodology for analysing gender in media. Including an in-depth examination of each princess film from the last 83 years, the book provides a lens through which to view and understand how Disney Princesses have contributed to the depiction of femininity within popular culture.
Hidden Disney Easter Eggs
Hidden Disney Easter Eggs unveils the captivating world of hidden details within Disney's films and theme parks, revealing how these ""Easter eggs"" enrich the viewing experience. It explores the historical context and artistic rationale behind these subtle jokes, familiar faces, and interconnected storylines woven into Disney's animated classics, live-action films, and attractions. For example, Pixar's consistent use of the Pizza Planet truck across films demonstrates how these references create a shared universe. The book argues that these seemingly minor details are integral to Disney's storytelling strategy, fostering a sense of community among fans. It examines thematic connections between film franchises, the integration of film themes into parks through Imagineering, and the use of audio cues. By providing visual evidence and insights from animators and Imagineers, the book moves beyond simple lists, offering an analytical framework to deepen the appreciation of Disney's commitment to rewarding attentive audiences. The book progresses from defining Disney Easter eggs and setting the historical stage to exploring connections between film franchises and Imagineering, and ultimately, the use of audio cues. This approach provides a comprehensive understanding of how Disney's creators have woven intricate layers of interconnected storytelling into their work, appealing to Disney enthusiasts, film buffs, and anyone interested in visual storytelling.