Disney Junior Asia Continuity Feburary 11th To September 28th 2020 English Audio

Destination Branding

In today's highly competitive market, many destinations - from individual resorts to countries - are adopting branding techniques similar to those used by 'Coca Cola', 'Nike' and 'Sony' in an effort to differentiate their identities and to emphasize the uniqueness of their product. By focusing on a range of global case studies, Destination Branding demonstrates that the adoption of a highly targeted, consumer research-based, multi-agency 'mood branding' initiative leads to success every time.

The Media Welfare State

"The Media Welfare State: Nordic Media in the Digital Age" is the first theoretically driven book to comprehensively address the central dynamics of the digitalization of the media industry in the Nordic countries--Sweden, Norway, Denmark, Finland, and Iceland--and the ways media organizations there are transforming themselves to address the new digital environment. The authors address Nordic media industry structure and content from the standpoint of scholarly perspectives on global, regional, and local approaches to media development. Taking a comparative approach, they provide an overview of media institutions and policy throughout the region, focusing on the impact of Information and Communication Technology/Internet, and digitalization on the Nordic media sector. Illustrating the shifting media landscape in these countries, the authors draw on a wide range of cases, including developments in television, radio, the press, and the public service media institution.

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