Disney Channel Tween Programming
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Disney Channel Tween Programming
Much has been written about the Walt Disney Company's productions, but the focus has largely been on animation and feature film created by Disney. In this essay collection, the attention is turned to The Disney Channel and the programs it presents for a largely tween audience. Since its emergence as a market category in the 1980s, the tween demographic has commanded purchasing power and cultural influence, and the impressionability and social development of the age group makes it an important range of people to study. Presenting both a groundbreaking view of The Disney Channel's programming by the numbers and a deep focus on many of the best-known programs and characters of the 2000s--shows like The Wizards of Waverly Place, That's So Raven and Hannah Montana--this collection asks the simple questions, "What does The Disney Channel Universe look and sound like? Who are the stories about? Who matters on The Disney Channel?"
Disney Channel Tween Programming
Much has been written about the Walt Disney Company's productions, but the focus has largely been on animation and feature film created by Disney. In this essay collection, the attention is turned to The Disney Channel and the programs it presents for a largely tween audience. Since its emergence as a market category in the 1980s, the tween demographic has commanded purchasing power and cultural influence, and the impressionability and social development of the age group makes it an important range of people to study. Presenting both a groundbreaking view of The Disney Channel's programming by the numbers and a deep focus on many of the best-known programs and characters of the 2000s--shows like The Wizards of Waverly Place, That's So Raven and Hannah Montana--this collection asks the simple questions, "What does The Disney Channel Universe look and sound like? Who are the stories about? Who matters on The Disney Channel?"
Disney Channel’s Extraordinary Girls
Author: Christina H. Hodel
language: en
Publisher: Bloomsbury Publishing PLC
Release Date: 2024-03-12
Between 2001–2011, Disney Channel produced several sitcoms aimed at tweens that featured female protagonists with extraordinary abilities (e.g., celebrity and super/magical powers). In this book, Christina H. Hodel argues that, while male counterparts in similar programs openly displayed their extraordinariness, the female characters in these programs were often forced into hiding and secrecy, which significantly diminished their agency. She analyzes sitcom episodes, commentary in magazine articles, and web-based discussions of these series to examine how they portrayed female youths and the impact it had on its adolescent viewers. Combining close readings of dialogue and action with socioeconomic and historical contextual insights, Hodel sheds new light on the attitudes of the creators of these programs (mostly white, middle-aged, Western, heterosexual males) and the long-term impact on women today. Ultimately, her analysis shows, these blockbuster sitcoms reveal that despite Disney’s progress toward creating empowered girls, the network was—and still is—locked into tradition. This book is of interest to scholars of Disney studies, cultural studies, television studies, and gender studies.