Digital Media In The Streaming Age The Rise Of Ott Podcasting And Vlogging Volume 1

Digital Media in the Streaming Age: The Rise of OTT, Podcasting and Vlogging Volume - 1

Digital Media in the Streaming Age: The Rise of OTT, Podcasting and Vlogging Volume I delves into the transformative landscape of digital media, offering an extensive analysis of the evolution, impact, and theoretical underpinnings of streaming platforms, podcasting, and vlogging. This scholarly work unpacks the multifaceted dimensions of the digital age, highlighting critical intersections of technology, culture, economy, and communication. The book begins with a robust theoretical foundation, encompassing a range of frameworks from economic theories like Disruptive Innovation and Network Effects to cultural paradigms such as Cultural Imperialism and Hybridity. These perspectives set the stage for analysing the profound shifts in media production, distribution, and consumption patterns. Subsequent chapters provide an in-depth examination of Over-The-Top (OTT) platforms, charting their rise and impact on global and regional entertainment landscapes, including India. The exploration extends to podcasting and vlogging, dissecting their histories, distinct characteristics, and practical insights for aspiring creators. Unique content such as vodcasting, micro celebrities, and the rise of child influencers adds depth to the discussion. A notable feature is the focus on emerging media phenomena such as memes, video games, and second-screen culture. These chapters underscore their socio-cultural and ethical implications, supported by case studies and historical perspectives. The book also sheds light on the evolution of web series, the decline of traditional star culture, and the emergence of new talent, particularly in Indian contexts. Themes such as content localization, binge-watching, and the ethical dimensions of digital media consumption are critically analysed, offering readers insights into how streaming technologies reshape cultural practices and audience engagement. Rich with data, historical context, and forward-looking perspectives, this volume combines academic rigor with accessibility. The inclusion of practical guides, FAQs, and practice questions makes it a valuable resource for scholars, media professionals, and students of mass communication, cultural studies, and digital media.

Transmedia Marketing

Transmedia Marketing: From Film and TV to Games and Digital Media skillfully guides media makers and media marketers through the rapidly changing world of entertainment and media marketing. Its groundbreaking transmedia approach integrates storytelling and marketing content creation across multiple media platforms – harnessing the power of audience to shape and promote your story. Through success stories, full color examples of effective marketing techniques in action, and insight from top entertainment professionals, Transmedia Marketing covers the fundamentals of a sound 21st century marketing and content plan. You’ll master the strategy behind conducting research, identifying target audiences, setting goals, and branding your project. And, you’ll learn first-hand how to execute your plan’s publicity, events, advertising, trailers, digital and interactive content, and social media. Transmedia Marketing enlivens these concepts with: Hundreds of vibrant examples from across media platforms – The Hunger Games, Prometheus, The Dark Knight, Bachelorette, The Lord of the Rings, Despicable Me 2, Food, Inc., Breaking Bad, House of Cards, Downton Abbey, Game of Thrones, Top Chef, Pokémon, BioShock Infinite, Minecraft, Outlast, Titanfall, LEGO Marvel Super Heroes, Halo 4, Lonelygirl15, Annoying Orange Real-world advice from 45 leading industry writers, directors, producers, composers, distributors, marketers, publicists, critics, journalists, attorneys, and executives from markets, festivals, awards, and guilds Powerful in-depth case studies showcasing successful approaches – A.I. Artificial Intelligence, Mad Men, Lizzie Bennet Diaries, Here Comes Honey Boo Boo, and Martin Scorsese Presents the Blues Extensive Web content at www.transmediamarketing.com featuring a primer on transmedia platforms – film, broadcast, print, games, digital media, and experiential media; expanded case studies; sample marketing plans and materials; and exclusive interviews With Transmedia Marketing, you’ll be fully versed in the art of marketing film, TV, games, and digital media and primed to write and achieve the winning plan for your next media project.

The Social Media Bible