Digital Marketing And Consumer Engagement Concepts Methodologies Tools And Applications
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Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications
Author: Management Association, Information Resources
language: en
Publisher: IGI Global
Release Date: 2018-01-05
Consumer interaction and engagement are vital components to help marketers maintain a lasting relationship with their customers. To achieve this goal, companies must utilize current digital tools to create a strong online presence. Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications is an innovative reference source for the latest academic material on emerging technologies, techniques, strategies, and theories in the promotion of brands through forms of digital media. Highlighting a range of topics, such as mobile commerce, brand communication, and social media, this multi-volume book is ideally designed for professionals, researchers, academics, students, managers, and practitioners actively involved in the marketing industry.
Digital Marketing and Consumer Engagement
Author: Information Reso Management Association
language: en
Publisher:
Release Date: 2017-11-03
Digital Marketing and Consumer Engagement
Author: Information Reso Management Association
language: en
Publisher:
Release Date: 2017-11-03