Digital Communication Towards A Smart And Secure Future Internet
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Digital Communication. Towards a Smart and Secure Future Internet
This book constitutes the proceedings of the 28th International Tyrrhenian Workshop on Digital Communication, TIWDC 2017, which took place in Palermo, Italy, in September 2017. The 18 papers presented in this volume were carefully reviewed and selected from 40 submissions. They were organized in topical sections named: biometric systems; emerging services with Network Function Virtualization (NFV); multimedia forensics; security protocols; software defined networks; and technologies for Internet of Things (IoT).
Digital and Social Media Marketing
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Towards new e-Infrastructure and e-Services for Developing Countries
The two-volume set LNICST 587 + 588 constitutes the refereed proceedings of the EAI 15th International Conference on nternational Conference on e-Infrastructure and e-Services for Developing Countries, AFRICOMM 2023, which took place in Bobo-Dioulasso, Burkina Faso, in November 2023. The 59 full papers presented in these two volumes were carefully reviewed and selected from 72 submissions. The papers are organized in the following topical sections: Part I: Digital economy, Digital transformation, e-Government and e-services; ICT infrastructures for critical environmental conditions; Wireless networks; E-health; Cybersecurity and Privacy. Part II: Systems and cloud computing; Artificial Intelligence; Ontology and data preparation; Responsible Artificial Intelligence for Sustainable Development in Africa (workshop).