Digital China Metaverses For Business

Digital China: Metaverses For Business

While the hype surrounding the metaverse has waned, its importance from a tech perspective hasn’t. This book will help all those who have wondered what a metaverse is, what it’s for, how much it’s worth, which companies are creating it, which countries are ahead of the game and how businesses are using metaverses and Web3. This book is for brands that want to understand the next iteration of the internet, how to use it now and in the future to connect with customers and how to future proof your business. There are different perceptions of and approaches to the metaverse and Web3 in different countries. This book helps you to understand those differences and the impact they may have on your company. QUOTES FROM THE BOOK “The metaverse is the next iteration of the internet we have been building for the last 40 years but in a 3D realm, vs. the text, picture and video web we have today. When it arrives in the next 5-10 years, it will encompass all facets of our lives from school to work to play and everything in between. And from now to then, there will be many rocky roads as the world and China figure out how to actually build such a solution and all the rules needed to properly operate it.” -- Alvin Wang Graylin, China President & Global VP of Corporate Development at HTC “Some people believe there should be “one” metaverse where many virtual worlds exist inside that one mega-metaverse. But this is the most idealized version of how society or the internet operates. Judging by what tech companies are doing at this early stage, it’s clear that they want to keep their walled gardens up for as long as they can.” -- Nina Xiang, Author of Parallel Metaverses “New revenue streams and business models present a whole new level of possibility for brands to reach their customers and fans. It’s not just about monetary conversions. It’s another touchpoint and becomes a layer of experiential, reimagined and immersive experience to further enhance a brand’s story. Co-creation and community activation will play a significant role in delivering to the community.” -- Olivia Lee, Founder of Livvium, Web3 Strategist and Digital Fashion Collector

Innovation Factory: China’s Digital Playbook For Global Brands

The criticism of China used to be that it was good at manufacturing but not at innovating. It has now proven those critics wrong. On top of that, some of its companies have developed cutting edge management approaches. We look at what’s behind China’s digital transformation, its unique e-commerce to see what Western brands can learn from China. In this book you’ll learn: How China got to its current stage of digital transformation How Chinese brands optimize e-commerce and digital marketing What highly effective management approaches Chinese companies have used to ramp up profit and turn around failing enterprises Here's what's inside: Chapter 1 What’s Behind China’s Innovation? Chapter 2 A Closer Look at China’s Digital Development I Customer-centric Ecosystems Chapter 3 China’s Tech Giant Transformation II The Future of Retail: What DTC Brands Can Learn from China Chapter 4 Mobile First Chapter 5 The Impact of Social Commerce Chapter 6 Online Merge Offline (OMO) Chapter 7 The Human Touch: Last Mile Delivery, QR Codes and CRM III Innovative Management Models Chapter 8 Management and Leadership Models from China Chapter 9 What China Can Learn From the World Chapter 10 Learning Together "Successful Chinese startups prioritize adaptability, quick production, and deep investment in influencer marketing while overseas brands often opt for a more organic strategy, risking missed growth and copycat challenges." — Tingyi (Jenny) Chen, Co-founder of Walk the Chat “Social new retail, combining social media, e-commerce and offline retail provides seamless consumer experiences and growth opportunities for retailers. As AI progresses, it will further improve the social new retail experience in China.” — Sandrine Zerbib, Founder & Chairwoman of Full Jet & President of Baozun Brand Management

New Retail Born in China Going Global