Digital Business And Optimizing Operating Strategies
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Digital Business and Optimizing Operating Strategies
In the rapidly evolving digital era, businesses undergo profound transformations requiring strategic adaptation and optimization. Digital Business and Optimizing Operating Strategies delves into the intricate interplay between digital technology and business strategies, exploring various facets such as management, marketing, finance, human resources, and more within the digital market structure. This comprehensive book critically examines enterprises' skills, productivity, and adaptability in response to technological advancements and customer expectations. Covering a wide range of sub-topics, this book addresses the management of social media applications, the technological capabilities of human resources, digital sustainability, and the integration of artificial intelligence technology. By highlighting opportunities and challenges, the book serves as a valuable resource for researchers and practitioners across diverse disciplines, offering novel perspectives and cutting-edge practices in the digital business landscape. This book is designed to resonate with a diverse audience, and will appeal to researchers, marketing managers, metaverse enthusiasts, website designers and developers, e-commerce practitioners, social media users, consumer behavior and marketing researchers, and brand experts. It is an essential resource for both undergraduate and graduate students while also serving as a valuable reference for professionals in the field.
Strategies for Digital Business
"Strategies for Digital Business" is a comprehensive guide that unravels the complexities of the digital era for a global audience, with a particular focus on the USA. Authored by industry experts, this book serves as a roadmap for businesses seeking to thrive in the dynamic digital landscape. We begin with a foundational understanding of digital transformation, highlighting its importance in today's competitive market. The book explores the adoption of digital technologies and their impact on business operations, presenting complex concepts in an easily digestible manner. Real-world case studies and practical examples from various industries illustrate how successful digital strategies are implemented. Whether it's e-commerce, data analytics, or artificial intelligence, we provide actionable insights to help businesses stay ahead. The book delves into customer-centric strategies to enhance user experience, build brand loyalty, and leverage data for personalized interactions, particularly resonating with the American consumer landscape. Addressing digital risks and cybersecurity, we advocate a holistic approach that includes organizational culture, employee training, and robust risk management. The book also navigates the regulatory landscape, offering guidance on privacy laws, data protection, and compliance in the USA. Encouraging adaptability and continuous innovation, "Strategies for Digital Business" empowers businesses to embrace change and foster a culture of innovation.
What's Your Digital Business Model?
Author: Peter Weill
language: en
Publisher: Harvard Business Review Press
Release Date: 2018-04-17
What is your digital business model? While many leaders of companies recognize the threat from digital--and the potential opportunity--they lack a common language or a compelling framework to help them assess it and, more importantly, to direct them. They don't know how to think about their digital business model. In this probing and practical book, Peter Weill and Stephanie Woerner provide much-needed tools, self-assessments, motivating examples, and key financial analyses of where the profits will likely be made. Based on five years of study at the MIT Center for Information Systems Research, the book provides a powerful yet simple framework that has been field-tested globally with more than a dozen senior management teams. The authors found that digitization is moving companies' business models on two dimensions: from value chains to digital ecosystems, and from a fuzzy understanding of the needs of end customers to a sharper one. Looking at these dimensions in combination results in four distinct business models, each with different capabilities: (1) Supplier, (2) Omni-channel, (3) Modular Producer, and (4) Ecosystem Driver. The framework helps companies clarify where they are currently in an increasingly digital business landscape and highlights what's needed to move toward another, higher-value digital business model. In meeting the growing challenge to "go digital," this smart book will help you grapple with the threats, respond to the opportunities, and create winning digital strategies.