Digital Age Information Age And Computer Age
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The Next Dimension
Your guide to transforming your business with spatial computing, featuring real use cases and proof points of augmented reality in marketing, advertising, and sales Ready to revolutionize your business? The Next Dimension: How to Use Augmented Reality For Business Growth In The Era of Spatial Computing, by Tom Emrich, explores the power of augmented reality (AR) to propel your business strategy into the next wave of computing. Learn how AR is reshaping the digital landscape, crafting a new marketing mix, and evolving retail into a brand-new consumer experience. Gain valuable insights on realizing success with AR across the marketing funnel, activate and engage ‘Generation AR,’ and move beyond traditional ads with immersive campaigns that are co-created with your consumer. With real-world examples from brands like LEGO, BMW, Walmart, Gucci, Diageo, and more, this guide equips you with everything you need to use AR technology for immediate and impactful results. What's Inside? Game-Changing Benefits: Spatial Computing 101: Get introduced to the future of computing. Understand how spatial computing transforms our relationship with technology and uncover the new opportunities it offers for your business. Your 3D Wakeup Call: Learn to spatialize your business by embracing 3D. Discover the latest consumer devices and develop a 3D strategy that maximizes your investment across consumer touchpoints. Marketing in an Augmented World: Explore how brands seamlessly integrate AR into their marketing mix. Dive into common mobile AR use cases and see how brand pioneers are marketing with mixed reality headsets like Apple Vision Pro and Meta Quest 3. Advertising in the Next Dimension: Break free from traditional banner ads with immersive AR campaigns. Learn to digitize print and out-of-home advertising and get a glimpse of future opportunities with smartglasses. Selling with Spatial Computing: Revolutionize e-commerce into AR-commerce by bringing showrooms to customers and making online shopping feel more tangible. Use AR to turn a trip to the store into an unforgettable experience. Why The Next Dimension is Your Must-Have Guide: Groundbreaking Insights: Tom Emrich demystifies cutting-edge technology, breaking it down into simple, actionable steps that make AR accessible and exciting for everyone. Real-World Success Stories: Immerse yourself in inspiring case studies from pioneering brands leveraging AR platforms from Meta, Snap, TikTok, Niantic, and more. These include data points demonstrating how AR achieves results from awareness to purchase. Actionable Roadmaps: Receive detailed, practical guidance on effectively integrating AR, covering everything from innovative marketing tactics to measurement considerations. Future-Proof Your Career: Ramp up your knowledge, gain inspiration, and find out how to develop an AR-centric strategy to stay ahead in this ever-evolving tech landscape. The Next Dimension is more than a book; it's your key to unlocking the digital frontier. Become a spatial computing champion and help take yourself and your business to the forefront of this technology. Bonus for book owners: This book is AR-activated. Bring the cover to life with a WebAR experience created by EyeJack. PLUS, talk to an AI about this book with ‘The Next Dimension Book GPT.’
Information Ages
A grand intellectual history from clay tablets to Bill Gates. Selected by Choice Magazine as an Outstanding Academic Title The late twentieth century is trumpeted as the Information Age by pundits and politicians alike, and on the face of it, the claim requires no justification. But in Information Ages, Michael E. Hobart and Zachary S. Schiffman challenge this widespread assumption. In a sweeping and captivating history of information technology from the ancient Sumerians to the world of Alan Turing and John von Neumann, the authors show how revolutions in the technology of information storage—from the invention of writing approximately 5,000 years ago to the mathematical models for describing physical reality in the seventeenth and eighteenth centuries to the introduction of computers—profoundly transformed ways of thinking.
BIC 2021
Author: Silvianetri
language: en
Publisher: European Alliance for Innovation
Release Date: 2022-08-17
The Proceedings of Batusangkar International Conference VI (BIC VI), that was organized by Graduate Program of IAIN Batusangkar, was held in hybrid platform on 11-12 October 2021 with the main theme " Strengthening Life Harmony in 4.0 Era". The BIC VI conference includes several interesting topics such as Science, Technology Literacy, Engineering, Law, Economy, Education, and Religion. The participants came from various universities and practitioners with a total of 140 papers that were published in a proceedings. It is expected that this proceedings will bring contribution and insight, resulting in new knowledge, inspirations, and collaborations. We are very grateful for their participation. We hope to meet you again in the next edition BIC VII or BICoSecH VII.