Dieter Rams

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Dieter Rams

Made in close collaboration with Dieter Rams himself, this catalogue raisonné is the ultimate reference on one of the most influential product designers of all time
Ten Principles for Good Design

Exquisitely produced to reflect Dieter Rams' aesthetic philosophy, this book presents highlights from a forty-year career designing iconic consumer products that enhance our daily lives. For decades, anyone who cared about product design looked to the Braun label when choosing their appliances, radios, and other consumer items. Now Dieter Rams, the guiding force behind the Braun look, breaks down his design principles and processes in this elegant book. Enumerating each of his ten principles such as good design is innovative; good design is aesthetic; good design is useful, etc., this book presents one hundred items that embody these guidelines. Readers will find items that are familiar such as the ubiquitous coffee grinder but also those that are more unusual such as shelving systems and cigarette lighters. A fascinating essay places Dieter Rams in the context of modern design, from Bauhaus to Philip Johnson. Archival materials include photos of Rams' design team and excerpts from his publications and speeches. The book closes with a chronological overview of design icons, categorized by function, that show the enormous breadth of Rams' vision. Taken together, these images and texts offer the most comprehensive overview of Dieter Rams' work to date and will serve as both a reference and an inspiration for anyone interested in how and why good design matters.
Design in Frankfurt 1920-1990

"Less, but better" The motto of the Frankfurt designer Dieter Rams is still topical today - and very much so. In the face of rapid globalization and an increasing number of premium product consumers, the question on the resources and the longevity of products inevitably arises. The book outlines the prevalent design trends in Frankfurt and in the Rhine-Main-area from the 1920s to the 1980s. For furniture, interior and graphic design made in and around Frankfurt over seven decades, functionality, visual strength, austerity, aesthetics in clear shapes and the visionary element always played a major role. This first compact illustration of regional design also raises the question, to what extent German design in the 20th century defined itself through decentralized but intensively interlinked places and institutions.