Designing The Department Store
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Designing the Department Store
Author: Emily M. Orr
language: en
Publisher: Bloomsbury Publishing
Release Date: 2019-11-28
The book builds an original argument for the department store as a significant site of design production, and therefore offers an alternative interpretation to the mainstream focus on consumption within retail history. Emily M. Orr presents a fresh perspective on the rise of modern urban consumer culture, of which the department store was a key feature. By investigating the production processes of display as well as fascinating information about display-making's tools and technologies, the skills of the displayman and the meaning and context of design decisions which shaped the final visual effect are revealed. In addition, the book identifies and isolates 'display' as a distinct moment in the life of the commodity, and understands it as an influential channel of mediation in the shopping experience. The assembly and interpretation of a diverse range of previously unexplored primary resources and archives yields fascinating new evidence, showing how display achieved an agency which transformed everyday objects into commodities and made consumers out of passersby.
Designing the Department Store
"The book builds an original argument for the department store as a significant site of design production, and therefore offers an alternative interpretation to the mainstream focus on consumption within retail history. Emily M. Orr presents a fresh perspective on the rise of modern urban consumer culture, of which the department store was a key feature. By investigating the production processes of display as well as fascinating information about display-making's tools and technologies, the skills of the displayman and the meaning and context of design decisions which shaped the final visual effect are revealed. In addition, the book identifies and isolates 'display' as a distinct moment in the life of the commodity, and understands it as an influential channel of mediation in the shopping experience. The assembly and interpretation of a diverse range of previously unexplored primary resources and archives yields fascinating new evidence, showing how display achieved an agency which transformed everyday objects into commodities and made consumers out of passersby"--
The Department Store
Where, under one roof, can shoppers find Chanel, Yves Saint Laurent, Prada, Vivienne Westwood and Alexander McQueen? And where, besides the great department stores of Europe, Japan and America, is it possible for shoppers to spend the day in an extraordinarily opulent setting, drifting from shoes to cosmetics with a stop for a light lunch on the seventh floor and a visit to the bookstore, florist or hairdresser? This is the first illustrated book on department stores, with photographs and ephemera collected from all over the world. Born in the Gilded Age in France, the department store grew up thanks to the Industrial Revolution, the rise of the middle classes, and the invention of steel-frame architecture and the elevator. This lavish book goes behind the fabulous window displays, eye-catching shopping bags and instore extravaganzas promoting everything from shoes to perfumes to the latest fashion sensation to reveal and celebrate the department store in richness and detail.