Design In Motion
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Design for Motion
Plumb the depths of core motion design fundamentals and harness the essential techniques of this diverse and innovative medium. Combine basic art and design principles with creative storytelling to create compelling style frames, design boards, and motion design projects. Here, in one volume, Austin Shaw covers all the principles any serious motion designer needs to know in order to make their artistic visions a reality and confidently produce compositions for clients, including: Illustration techniques Typography Compositing Cinematography Incorporating 3D elements Matte painting Concept development, and much more Lessons are augmented by illustrious full color imagery and practical exercises, allowing you to put the techniques covered into immediate practical context. Industry leaders and pioneers, including Karin Fong, Bradley G Munkowitz (GMUNK), Will Hyde, Erin Sarofsky, Danny Yount, and many more, contribute their professional perspectives, share personal stories, and provide visual examples of their work. Additionally, a robust companion website (www.focalpress.com/cw/shaw) features project files, video tutorials, bonus PDFs, and rolling updates to keep you informed on the latest developments in the field.
Design in Motion
Author: Penny Hilton
language: en
Publisher: Bloomsbury Publishing
Release Date: 2020-01-23
With an abundance of information on how to create motion graphics already available, Design in Motion focuses on the why of moving image. It uniquely applies graphic design thinking to film making explaining why integrating basic principles of graphic design can have a powerful impact on your film. Principles such as structure, composition, scale, symmetry, shape, colour, hierarchy, typography, pace and rhythm, that in turn influence production decisions over image, movement, camera, sound, text, transitions and editing. It examines why some methods work, while others fail with each chapter referencing historical and contemporary cinema, as well as drawing on a library of unseen work from postgraduate motion graphic designers and emerging filmmakers. Whether you work in live action, animation, narrative or abstract and however long the duration, a two pic gif a feature length or film short, each stage can be informed and improved by applying principles of design. This book pulls together a unique body of research into one volume making it an invaluable companion to any ambitious filmmaker keen to harness the power of graphic design to push their craft to the limit.
Motion Graphics
"Motion Graphics explores the process of animated graphic design. From the stunning broadcast of Pittard Sullivan, the cutting-edge cool of work from The Attik to the bold, independent film-title designs of BUREAU, this book presents the individuals and designs creating work that is among the best motion graphic design for television and film." -book jacket.