Design Evaluation And Analysis Of Questionnaires For Survey Research
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Design, Evaluation, and Analysis of Questionnaires for Survey Research
Praise for the First Edition "...this book is quite inspiring, giving many practical ideas for survey research, especially for designing better questionnaires." —International Statistical Review Reflecting modern developments in the field of survey research, the Second Edition of Design, Evaluation, and Analysis of Questionnaires for Survey Research continues to provide cutting-edge analysis of the important decisions researchers make throughout the survey design process.The new edition covers the essential methodologies and statistical tools utilized to create reliable and accurate survey questionnaires, which unveils the relationship between individual question characteristics and overall question quality. Since the First Edition, the computer program Survey Quality Prediction (SQP) has been updated to include new predictions of the quality of survey questions on the basis of analyses of Multi-Trait Multi-Method experiments. The improved program contains over 60,000 questions, with translations in most European languages. Featuring an expanded explanation of the usage and limitations of SQP 2.0, the Second Edition also includes: New practice problems to provide readers with real-world experience in survey research and questionnaire design A comprehensive outline of the steps for creating and testing survey questionnaires Contemporary examples that demonstrate the many pitfalls of questionnaire design and ways to avoid similar decisions Design, Evaluation, and Analysis of Questionnaires for Survey Research, Second Edition is an excellent textbook for upper-undergraduate and graduate-level courses in methodology and research questionnaire planning, as well as an ideal resource for social scientists or survey researchers needing to design, evaluate, and analyze questionnaires.
Design, Evaluation, and Analysis of Questionnaires for Survey Research
Features the essential methodologies and statistical tools for developing reliable and valid survey questionnaires Modern survey design requires the consideration of many variables that will ultimately impact the quality of the collected data. Design, Evaluation, and Analysis of Questionnaires for Survey Research outlines the important decisions that researchers need to make throughout the survey design process and provides the statistical knowledge and innovative tools that are essential when approaching these choices. Over fifteen years of survey design research has been referenced in order to conduct a meta-analysis that not only unveils the relationship between individual question characteristics and overall questionnaire quality, but also assists the reader in constructing a questionnaire of the highest relevance and accuracy. Among the book's most outstanding features is its introduction of Survey Quality Prediction (SQP), a computer program that predicts the validity and accuracy of questionnaires based on findings from the meta-analysis. Co-developed by the authors, this one-of-a-kind software is available via the book's related Web site and provides a valuable resource that allows researchers to estimate a questionnaire's level of quality before its distribution. In addition to carefully outlining the criteria for high quality survey questions, this book also: Defines a three-step procedure for generating questions that measure, with high certainty, the concept defined by the researcher Analyzes and details the results of studies that used Multitrait-Multimethod (MTMM) experiments to estimate the reliability and validity of questions Provides information to correct measurement error in survey results, with a chapter focusing specifically on cross-cultural research Features practical examples that illustrate the pitfalls of traditional questionnaire design Includes exercises that both demonstrate the methodology and help readers master the presented techniques Design, Evaluation, and Analysis of Questionnaires for Survey Research succeeds in illustrating how questionnaire design influences the overall quality of empirical research. With an emphasis on a deliberate and scientific approach to developing questionnaires, this book is an excellent text for upper-level undergraduate or beginning graduate-level survey research courses in business and the social sciences, and it also serves as a self-contained reference for survey researchers in any field.
An Accidental Statistician
Celebrating the life of an admired pioneer in statistics In this captivating and inspiring memoir, world-renowned statistician George E. P. Box offers a firsthand account of his life and statistical work. Writing in an engaging, charming style, Dr. Box reveals the unlikely events that led him to a career in statistics, beginning with his job as a chemist conducting experiments for the British army during World War II. At this turning point in his life and career, Dr. Box taught himself the statistical methods necessary to analyze his own findings when there were no statisticians available to check his work. Throughout his autobiography, Dr. Box expertly weaves a personal and professional narrative to illustrate the effects his work had on his life and vice-versa. Interwoven between his research with time series analysis, experimental design, and the quality movement, Dr. Box recounts coming to the United States, his family life, and stories of the people who mean the most to him. This fascinating account balances the influence of both personal and professional relationships to demonstrate the extraordinary life of one of the greatest and most influential statisticians of our time. An Accidental Statistician also features: • Two forewords written by Dr. Box’s former colleagues and closest confidants • Personal insights from more than a dozen statisticians on how Dr. Box has influenced and continues to touch their careers and lives • Numerous, previously unpublished photos from the author’s personal collection An Accidental Statistician is a compelling read for statisticians in education or industry, mathematicians, engineers, and anyone interested in the life story of an influential intellectual who altered the world of modern statistics.