Design Behind Interaction
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Design Behind Interaction
This book investigates how digital transformation and technological innovations are challenging traditional design paradigms and redefining the conception of interfaces, suggesting a future where interfaces seamlessly integrate into or disappear within smart objects. Through the lens of Thingk, a university spin-off of the Politecnico di Milano, it addresses the practical application of theoretical design research in creating objects that, while analog in appearance, are technologically augmented, embracing a multidisciplinary approach that includes product design, communication, and interaction design. Covering an eight-year span of experimental design and analysis, it dives into how smart objects leverage context-awareness and situated meanings, engaging users from research and co-creation to validation. The significance of this book lies in its comprehensive analysis and insights into the design process behind such objects, underscoring the need for thorough examination of how semantic reconfigurations impact on affordances and agency. With a strong emphasis on a research-through-design approach and case studies, it bridges theoretical inquiry with practical applications, offering insights into the potentials of design-driven innovation in evolving user experiences.
Designing Interactions
Accompanying DVD contains filmed interviews with many of the designer/inventors in the book.
Branded Interactions
Author: Marco Spies
language: en
Publisher: National Geographic Books
Release Date: 2020-10-06
An invaluable source of inspiration for anyone involved with or interested in the design of interactive brands Digital design plays a crucial role in how customers experience a brand. However, corporate websites and online shops are only one part of interactive brand identity. The importance of mobile apps for smartphones and tablets has grown exponentially in recent years, while interactive touch points and billboards are increasingly found in the real world. The interface is now the brand. Branded Interactions is a practical handbook for professional digital designers and those just starting out. It is designed to guide the reader through the process of digital brand design in five key phases: discovering a demographic, defining an action plan, designing an interface, delivering a quality product, and distributing the design to the marketplace. All the sections are packed with real-world examples, case studies, and interviews with experts from leading brands and interactive agencies. A wealth of design documentation and diagrams helps to build a solid framework for any project, incorporating brand strategy at every stage while remaining flexible enough to incorporate change and creativity.