Design Basics
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Design for Communication
Author: Elizabeth Resnick
language: en
Publisher: John Wiley & Sons
Release Date: 2003-06-10
Complete coverage of basic design principles illustrated by student examples Design for Communication offers a unique approach to mastering the basic design principles, conceptual problem-solving methods, and critical-thinking skills that distinguish graphic designers from desktop technicians. This book presents forty-two basic to advanced graphic design and typography assignments collaboratively written by college educators to teach the fundamental processes, concepts, and techniques through hands-on applications. Each assignment is illustrated with actual student solutions, and each includes a process narrative and an educator's critical analysis revealing the reasoning behind the creative strategies employed by each individual student solution. Assignments are organized from basic to advanced within six sections: * The elements and principles of design * Typography as image * Creative word play * Word and image * Grid and visual hierarchy * Visual advocacy Design for Communication is a highly visual resource of instruction, information, ideas, and inspiration for students and professionals.
Graphic Design Basics
GRAPHIC DESIGN BASICS, International Edition combines design principles, history, and current technology to present students a comprehensive introduction to the field of graphic design. Keeping pace with rapid changes in the field of design, while maintaining a consistently high academic quality, the text emphasizes design structure, visual perception and digital design, with a wide range of visuals from throughout design history, as well as the latest contemporary illustrations. Each chapter provides assignments with student sample solutions and critique sections to help students apply the concepts and assess their work. This market leader’s interwoven combination of concept, history, and practice rarely found in other graphic design texts has been enriched by integrating material specific to digital design. The accompanying Premium Website offers students bonus images, interviews with artists featured in the text, additional projects, studio techniques and research links.
Design!
Effective design inspiration for everyone, from crafters and artists to Sunday museum-goers. Professional artists, photographers, gardeners, and even chefs and hosts trying to set a pretty table will welcome this user-friendly, handsome exploration of design principles and processes. Through hundreds of photographs, plus an accessible text, even the most abstract design concepts, such as rhythm and balance, become easy to visualize and understand. Find out how to manipulate visual elements, work within the design space, create attractive symmetrical arrangements, establish a focal point, and much more. The sheer number and variety of images that illustrate each concept make it possible for even the most design-challenged beginner to visualize the principles and put them into practice. Examples of good design range from ceramics, jewelry, architecture, and painting to clothing design, hair styling, gardening, sushi, and vintage movie posters. Plenty of easy yet imaginative guided exercises allow you to experiment with each new principle on the spot. Every page offers delight, inspiration, and instruction.