Design Basics 9th Edition


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Design and Strategy


Design and Strategy

Author: Wanda Grimsgaard

language: en

Publisher: Taylor & Francis

Release Date: 2022-12-14


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This major practical handbook bridges the gap between strategy and design, presenting a step-by-step design process with a strategic approach and extensive methods for innovation, strategy development, design methodology and problem solving. It is an effective guide to planning and implementing design projects to ensure strategic anchoring of the process and outcome. Built around a six-part phase structure that represents the design process, covering initial preparations and project briefing, research and analysis, targets and strategy, concept development, prototyping and modelling, production and delivery, it is a must-have resource for professionals and students. Readers can easily dip in and out of sections, using the phase structure as a navigation tool. Unlike other books on the market, Design and Strategy addresses the design process from the perspective of both the company and the designer. For businesses, it highlights the value of design as a strategic tool for positioning, competition and innovation. For the designer, it teaches how to create solutions that are strategically anchored and deliver successful outcomes for businesses, resulting in appreciative clients. It includes over 250 illustrations and diagrams, tables, and text boxes showing how to move through each stage with clear visualisation and explanation. This book encourages all designers in product design and manufacturing, service design, communication design, branding, and advertising, to think beyond shape and colour to see design through the lens of strategy, process and problem solving, and all business managers, innovators and developers, to see the value in strategic design outcomes.

Designed for More


Designed for More

Author: Lucas Ramirez

language: en

Publisher: Hachette UK

Release Date: 2018-06-12


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Designed for More calls every Christian to consider how, through collective movement, they can bring about Christ's daring vision for unity in the Church to impact the world like never before. Our world is divided and fragmented. Even among followers of Christ, God's great story of reconciliation has been crippled because the messengers of that story are unreconciled. But God designed us for so much more. Thankfully, He has hidden incredible lessons in nature to help solve complex human problems. Designed for More draws groundbreaking implications for how to achieve unity and collective movement through new research on a jaw-dropping phenomenon of flocking starlings known as a murmuration. This marvel is one of nature's most spectacular sights: Imagine hundreds of thousands of birds in motion, caressing the sky like a brush on canvas. It is a beautiful madness that is completely ordered. Join authors Lucas Ramirez and Mike DeVito as they unveil the power of the murmuration principles in order to inspire unity in individuals and the Church as a whole. Birds first taught us to fly, and now they will teach us to unify!

Materials Experience 2


Materials Experience 2

Author: Owain Pedgley

language: en

Publisher: Butterworth-Heinemann

Release Date: 2021-09-23


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Materials Experience 2: Expanding Territories of Materials and Design is the follow-up companion to Materials Experience published in 2014. Materials experience as a concept has evolved substantially and is now mobilized to incorporate new ways of thinking and designing. Through all-new peer-reviewed chapters and project write-ups, the book presents critical perspectives on new and emerging relationships between designers, materials, and artifacts. Subtitled Expanding Territories of Materials and Design, the book examines in depth the increased prevalence of material-driven design practices, as well as the changing role of materials themselves, toward active and influential agents within and outside design processes. The book is essential reading for anyone involved in materials and design, containing 11 authoritative chapters and 18 illustrated accounts of contemporary research projects and practices. - Presents both the knowledge and understanding of what 'new and emerging materials' are, where they come from, and how they can be used effectively in design - Looks at how the professional responsibility of material selection is evolving into a more complex and active role of material 'creation' and 'appropriation' - Explores how an elevated sensitivity to materials influence people's experiences of the designed world