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Analyzing Music in Advertising

The study of music in commercials is well-suited for exploring the persuasive impact that music has beyond the ability to entertain, edify, and purify its audience. This book focuses on music in commercials from an interpretive text analytical perspective, answering hitherto neglected questions: What characterizes music in commercials compared to other commercial music and other music on TV? How does music in commercials relate to music ‘outside’ the universe of commercials? How and what can music in commercials signify? Author Nicolai Graakjær sets a new benchmark for the international scholarly study of music on television and its pervading influence on consumer choice.

New Products: The Key Factors in Success

Goebbels And Der Angriff

The Berlin newspaper Der Angriff (The Attack), founded by Joseph Goebbels in 1927, was a significant instrument for arousing support for Nazi ideas. Berlin was the center of the political life of the Weimar Republic, and Goebbels became an actor upon this frenetic stage in 1926, becoming Gauleiter of Berlin's Nazis. Focusing on the period from 1927 to 1933, a time the Nazis later called "the blood years," Russel Lemmons examines how Der Angriff was used to promote support for Nazism. Some of the most important propaganda motifs of the Third Reich first appeared in the pages of Der Angriff. Horst Wessel, murdered by the German Communist Party in 1930, became the archetypal Nazi hero; much of his legend began on the pages of Der Angriff. Other Nazi propaganda themes—the "Unknown SA man" and the "myth of resurrection and return"—made their first appearances in this newspaper. How could the Germans, seemingly among the most cultured people in Europe, hand over their fate to the Nazis? As this book demonstrates, Der Angriff had much to do with the rise of National Socialism in Berlin and the cataclysmic results.