Deploy Empathy
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Deploy Empathy
Deploy Empathy will help you learn the skill of interviewing your customers-learning to truly listen to them-so that you can pull out their hidden needs, desires, and processes.Empathy is a skill that anyone can learn. Armed with the tactics you'll learn in this book and the toolbox of scripts and phrases, you'll be able to sell more of your existing product, build the right features that will delight your customers, and stop churn in its tracks.By the end of this book, you'll be able to interview customers and potential customers with confidence."A smart look at one of business's most overlooked but critical topics." - Morgan Housel, Partner at Collaborative Fund and Author of the International Best-Seller The Psychology of Money"Deploy Empathy is a rare treat: a deep dive, by an expert practitioner, into customer interviews. In addition to strategic exhortations to keep the interview focused on the customer, the tactical advice about phrasing to draw out their opinions and emotions without biasing them is top notch. I'd heartily recommend it to anyone who builds or sells.Deploy Empathy is, far and away, the best book I've ever read on user interviews, filled with tactical insights that were new even having done hundreds of them." - Patrick McKenzie (aka patio11), Founder, Kalzumeus Software
Against Empathy
In a divided world, empathy is not the solution, it is the problem. We think of empathy – the ability to feel the suffering of others for ourselves – as the ultimate source of all good behaviour. But while it inspires care and protection in personal relationships, it has the opposite effect in the wider world. As the latest research in psychology and neuroscience shows, we feel empathy most for those we find attractive and who seem similar to us and not at all for those who are different, distant or anonymous. Empathy therefore biases us in favour of individuals we know while numbing us to the plight of thousands. Guiding us expertly through the experiments, case studies and arguments on all sides, Paul Bloom ultimately shows that some of our worst decisions – in charity, child-raising, criminal justice, climate change and war – are motivated by this wolf in sheep's clothing. Brilliantly argued, urgent and humane, Against Empathy overturns widely held assumptions to reveal one of the most profound yet overlooked sources of human conflict.
Give Hospitality
"Give Hospitality tells the story of Summer Grace, who after leaving a toxic workplace that lacked inclusivity lands a new role at Kauwela Resorts-the home of five core values that empower its people to thrive. Her story charts how leaders in any industry can bring those values to life by purposefully giving compassion, encouragement, kindness, hospitality, and leadership"--