Defining Creativity

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Defining Creativity

Defining Creativity comprehensively explains what creativity is, from a biological, psychological and socio-cultural standpoint. A concise and inspiring read!
Explaining Creativity

Explaining Creativity is a comprehensive and authoritative overview of scientific studies on creativity and innovation. Sawyer discusses not only arts like painting and writing, but also science, stage performance, business innovation, and creativity in everyday life. Sawyer's approach is interdisciplinary. In addition to examining psychological studies on creativity, he draws on anthropologists' research on creativity in non-Western cultures, sociologists' research on the situations, contexts, and networks of creative activity, and cognitive neuroscientists' studies of the brain.
Best Practice Creativity

The ability to generate new products and services is emerging as one of the few sources of competitive advantage. There is no shortage of books on personal creativity or collections of creativity techniques. What makes Peter Cook's approach unique is its strategic perspective. He is concerned with ways of developing organizations where creativity is valued and systematically encouraged.