Deep Knowledge Of B2b Relationships Within And Across Borders
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Deep Knowledge of B2B Relationships Within and Across Borders
Author: Arch G. Woodside
language: en
Publisher: Emerald Group Publishing
Release Date: 2013-07-10
The common thread of the five papers in this volume is that making sense and achieving deep knowledge of three-plus B2B relationships are necessary antecedents for achieving high operating effectiveness, high (on-time) efficiency, and sustaining profits for each firm in these relationships.
Deep Knowledge of B2B Relationships Within and Across Borders
Author: Arch G. Woodside
language: en
Publisher: Emerald Group Publishing
Release Date: 2013-07-10
The common thread of the five papers in this volume is that making sense and achieving deep knowledge of three-plus B2B relationships are necessary antecedents for achieving high operating effectiveness, high (on-time) efficiency, and sustaining profits for each firm in these relationships.
New Insights on Trust in Business-to-Business Relationships
Author: Houcine Akrout
language: en
Publisher: Emerald Group Publishing
Release Date: 2019-08-15
New Insights on Trust in Business-to-Business Relationships provides readers with advanced original insights on trust antecedents, processes and consequences within the B2B marketing context and offers practical tools alongside suggestions for future research.