Decoding The Digital Jungle
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Decoding the Digital Jungle
Author: Vikas Chawla, David Appasamy, Nandita Raman
language: en
Publisher: Notion Press
Release Date: 2021-04-07
Much like the annual spectacle of millions of wildebeest and zebras migrating from the parched savannahs, humankind too witnessed an even greater migration over the last two decades where 4.5 billion people ‘migrated’ to the internet. Over the last few years, this migration has led to a phenomenal growth of digital marketing. While digital as a medium has evolved tremendously, brands are still looking at how they can decode the digital jungle. This book juxtaposes modern marketing concepts with the wilderness. It explores the impending questions of every brand campaign - Why?". Why does your product or service even exist? Why should anyone buy it? Why should they choose you over your competitors? It is also packed with case studies and infallible insights on the art of storytelling on new platforms, leveraging a brand’s online assets to enhance customer experience and identifying proven strategies to boost online sales. Right from establishing your brand to going that extra mile to convert the leads into loyal customers, and driving ROI, Decoding the Digital Jungle takes the readers on a safari of marketing concepts transitioning from the traditional to the digital age.
Decoding the Digital Jungle
Much like the annual spectacle of millions of wildebeest and zebras migrating from the parched savannahs, humankind too witnessed an even greater migration over the last two decades where 4.5 billion people 'migrated' to the internet. Over the last few years, this migration has led to a phenomenal growth of digital marketing. While digital as a medium has evolved tremendously, brands are still looking at how they can decode the digital jungle. This book juxtaposes modern marketing concepts with the wilderness. It explores the impending questions of every brand campaign - Why?". Why does your product or service even exist? Why should anyone buy it? Why should they choose you over your competitors? It is also packed with case studies and infallible insights on the art of storytelling on new platforms, leveraging a brand's online assets to enhance customer experience and identifying proven strategies to boost online sales. Right from establishing your brand to going that extra mile to convert the leads into loyal customers, and driving ROI, Decoding the Digital Jungle takes the readers on a safari of marketing concepts transitioning from the traditional to the digital age.
Decoding Your Preteen
The Preteen Parent's Guide: Navigating the preteen years can feel overwhelming. This guide offers practical advice, expert insights, and valuable resources to help you support your child's growth and development. Inside, you'll find: *Understanding the Evolving Preteen: Explore the physical, emotional, and social changes that occur during this critical stage. * Building Strong Foundations: Learn how to establish healthy routines, create meaningful family traditions, and foster open communication. * Navigating Social Challenges: Gain strategies for helping your child navigate friendships, cliques, and peer pressure. * Promoting Healthy Habits: Discover tips for encouraging healthy eating, exercise, and sleep habits. * Addressing Body Image and Self-Esteem: Learn how to support your child's developing self-esteem and help them navigate body image concerns. * Prioritizing Self-Care: Discover essential self-care strategies for parents to maintain their own well-being. This guide provides the tools and support you need to confidently navigate the exciting (and sometimes challenging) world of preteen parenting.