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Illustrated Radio Premium Catalog and Price Guide, Including Comic Characters, Pulp Hero, Cereal, TV, and Other Premiums

The Age of Persuasion

Stop to consider the culture of the 21st century: Each morning, you might hear a half–dozen ads on the radio before your feet touch the floor. Staggering out of bed, you'll pass brand logos on your clothing and in your bathroom. By the end of the day, hundreds — perhaps thousands — of marketing messages have targeted you. And yet so little is understood about how marketing affects our lives, our society, and our world. Enter Terry O'Reilly and Mike Tennant, the ad men behind The Age of Persuasion, the popular radio show broadcast on the Canadian Broadcasting Corporation and Sirius Radio. They have made it their mission to share the back–room story of modern marketing, entertaining asides and all. "Think of advertisers as millions of ants in a colony, each working hard and each with its own objective. Except that in this colony, every single ant is competing against the others. That's the ad business. Almost every ad you see, hear, and otherwise experience is competing for a piece of your imagination. And like any cross–section of humanity, the vast, worldwide advertising community is diverse: composed of geniuses and idiots, saints and buffoons, and everything in between." From the early players to the Mad Men of the 1960s and beyond, O'Reilly and Tennant offer insights into a rapidly evolving industry. Smart and funny, The Age of Persuasion provides an entertaining — and eye–opening — look at a world driven by marketing.

Upgrading and Repairing PCs

For 20 years, Upgrading and Repairing PCs has been the industry’s #1 guide to PC hardware: the single source for reliable, step-by-step information on identifying and fixing problems, adding hardware, optimizing performance, and building new PCs from scratch. Now, this 19th Edition has been completely updated to focus on today’s technologies and today’s maintenance challenges! From processors and motherboards, memory to storage, video to power, and networking to Internet connectivity, it’s all here: technical details, practical insights, and step-by-step solutions to difficult problems. Updates include new CPUs like the Intel Core i Series and AMD’s Phenom family...solid state drives (SSDs) and hard disk drives...motherboard form factors, chipsets, power supplies, DDR3 memory, Windows 7 readiness, and a whole lot more! Your guide, Scott Mueller, has taught thousands in his legendary personal seminars and millions more through his books and videos. Nobody knows more about choosing, installing, troubleshooting, repairing, and maintaining PC hardware. Whether you’re a professional technician, a small business owner who doesn’t want to pay for service calls, or a home PC enthusiast, this is the one book you need! NEW IN THIS EDITION Intel’s and AMD’s hottest new processors, including the Intel Core i Series and AMD Phenom family The latest PC system designs and form factors, including the new mini-ITX and DTX motherboard form factors State-of-the-art graphics cards, GPUs, and chipsets from NVIDIA and ATI/AMD Terabyte-class hard disks, solid state drives, and other data storage innovations Revamped coverage of building PCs from scratch—from selecting and assembling hardware to BIOS Setup and troubleshooting