Data Mining Techniques In Crm Inside Customer Segmentation Pdf
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Data Mining Techniques in CRM
Author: Konstantinos K. Tsiptsis
language: en
Publisher: John Wiley & Sons
Release Date: 2011-08-24
This is an applied handbook for the application of data mining techniques in the CRM framework. It combines a technical and a business perspective to cover the needs of business users who are looking for a practical guide on data mining. It focuses on Customer Segmentation and presents guidelines for the development of actionable segmentation schemes. By using non-technical language it guides readers through all the phases of the data mining process.
Data Mining Techniques
Author: Michael J. A. Berry
language: en
Publisher: John Wiley & Sons
Release Date: 2004-04-09
Many companies have invested in building large databases and data warehouses capable of storing vast amounts of information. This book offers business, sales and marketing managers a practical guide to accessing such information.
Developing Churn Models Using Data Mining Techniques and Social Network Analysis
"This book provides an in-depth analysis of attrition modeling relevant to business planning and management, offering insightful and detailed explanation of best practices, tools, and theory surrounding churn prediction and the integration of analytic tools"--Provided by publisher.