Data Mining For The Masses With Implementations In Rapidminer And R
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Data Mining for the Masses
Have you ever found yourself working with a spreadsheet full of data and wishing you could make more sense of the numbers? Have you reviewed sales or operations reports, wondering if there's a better way to anticipate your customers' needs? Perhaps you've even thought to yourself: There's got to be more to these figures than what I'm seeing! Data Mining can help, and you don't need a Ph.D. in Computer Science to do it. You can forecast staffing levels, predict demand for inventory, even sift through millions of lines of customer emails looking for common themes-all using data mining. It's easier than you might think. In Data Mining for the Masses, professor Matt North-a former risk analyst and database developer for eBay.com-uses simple examples, clear explanations and free, powerful, easy-to-use software to teach you the basics of data mining; techniques that can help you answer some of your toughest business questions. You've got data and you know it's got value, if only you can figure out how to unlock it. This book can show you how. Let's start digging! Through an agreement with the Global Text Project, an electronic version of this text is available online at (http://globaltext.terry.uga.edu/books). Proceeds from the sales of printed copies through Amazon enable the author to support the Global Text Project's goal of making electronic texts available to students in developing economies.
Data Mining for the Masses, Third Edition
Some say we live in the Information Age; others, the Social Age; and still others, the Big Data Age. Regardless of what name we give it, we live in an age that generates monumental amounts of data-in all different kinds of formats. In business, and in our personal lives, we use smartphones and tablets, web sites and watches; with apps and interfaces to shop, learn, entertain and inform. Businesses increasingly use technology to interact with consumers to provide marketing, customer service, product information and more. All of this technological activity generates data, and we're increasingly good at gathering, storing and analyzing it.Data mining can help to identify interesting patterns and messages that exist in data, often hidden beneath the surface. In this modern age of information systems, it is easier than ever before to extract meaning from data. From classification to prediction, data mining can help.In Data Mining for the Masses, Third Edition, professor Matt North-a former risk analyst and software engineer at eBay-uses simple examples and clear explanations with free, powerful software tools to teach you the basics of data mining. In this Third Edition, implementations of these examples are offered in current versions of the RapidMiner software, and in the increasingly popular R Statistical Package.You've got more data than ever before and you know it's got value, if only you can figure out how to get to it. This book can show you how. Let's start digging!
Data Mining Techniques
Author: Michael J. A. Berry
language: en
Publisher: John Wiley & Sons
Release Date: 2004-04-09
Many companies have invested in building large databases and data warehouses capable of storing vast amounts of information. This book offers business, sales and marketing managers a practical guide to accessing such information.