Data Driven Innovation In The Creative Industries
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Data-Driven Innovation in the Creative Industries
This edited collection examines how the creative industries can be supported to make best use of opportunities in digital technology and data-driven innovation.
Data-Driven Innovation in the Creative Industries
The creative industries – the place where art, business, and technology meet in economic activity – have been hugely affected by the relatively recent digitalisation (and often monetisation) of work, home, relationships, and leisure. Such trends were accelerated by the global COVID-19 pandemic. This edited collection examines how the creative industries can be supported to make best use of opportunities in digital technology and data-driven innovation. Since digital markets and platforms are now essential for revenue generation and audience engagement, there is a vital need for improved data and digital skills in the creative and cultural sectors. Taking a necessarily global perspective, this book explores the challenges and opportunities of data-driven approaches to creativity in different contexts across the arts, cultural, and heritage sectors. Chapters reach beyond the platforms and approaches provided by the technology sector to delve into the collaborative work that supports innovation around the interdisciplinary and cross-sectoral issues that emerge where data infrastructures and approaches meet creativity. A novel intervention that uniquely centres the role of data in the theory and practice of creative industries’ innovation, this book is valuable reading for those researching and studying the creative economy as well for those who drive investment for the creative industries in a digitalised society. The Open Access version of this book, available at www.taylorfrancis.com, has been made available under a Creative Commons Attribution-Non Commercial-No Derivatives (CC-BY-NC-ND) 4.0 International license.
Managing Organizations in the Creative Economy
The creative and cultural industries represent a growing and important sector in the global economy. Thriving in these industries is particularly tough and organizations face unique challenges in the digital age. This textbook provides a vivid initiation into the creative industries workplace. Managing Organizations in the Creative Economy is the first textbook of its kind, introducing organizational behaviour theories and applying them to the creative world. The text is underpinned by the latest research and theoretical insights into creative industries management and organizational behaviour, covering key topics such as structure, culture and the management of change and creativity as well as contemporary issues such as diversity, sustainability, managing stress, wellbeing and self-care, and remote working. The authors bring theory to life through practical examples and cases provided by industry experts, supported by specially created companion videos featuring managerial responses to the cases. This second edition textbook provides readers with an updated applied theoretical understanding of organizational behaviour that will be of particular benefit to those looking to work in the creative and cultural industries. Students on courses such as arts business, arts management and music business, and even students within the broader study of the entertainment and creative industries, will find this to be a vital read.