Data Driven Harnessing Data And Ai To Reinvent Customer Engagement Getabstract Summary
Download Data Driven Harnessing Data And Ai To Reinvent Customer Engagement Getabstract Summary PDF/ePub or read online books in Mobi eBooks. Click Download or Read Online button to get Data Driven Harnessing Data And Ai To Reinvent Customer Engagement Getabstract Summary book now. This website allows unlimited access to, at the time of writing, more than 1.5 million titles, including hundreds of thousands of titles in various foreign languages.
Data Driven: Harnessing Data and AI to Reinvent Customer Engagement (getAbstract Summary).
Learn how technology can support marketing in the digital era, in this summary of Data Driven: Harnessing Data and AI to Reinvent Customer Engagement. This audio-only course from getAbstract summarizes the findings from the popular book by Tom Chavez, Vivek Vaidya, and Chris O'Hara. Their accessible prose lays out what marketing was, what it is becoming, and how to harness what it can be. The authors share decades of experience working to create and integrate the technologies and processes they describe. The lessons are a blueprint for how companies can move from the world of slow legacy systems to the flexible integration of high-speed data. This short summary can help senior marketing, technology, and corporate strategy executives understand how to market to customers in the moment. This audiobook summary was created by getAbstract, the world's largest provider of business book summaries. We are pleased to offer this training in our library.
Data Driven: Harnessing Data and AI to Reinvent Customer Engagement
Author: Tom Chavez
language: en
Publisher: McGraw Hill Professional
Release Date: 2018-10-05
Axiom Business Book Award Silver Medalist in Business TechnologyThe indispensable guide to data-powered marketing from the team behind the data management platform that helps fuel Salesforce―the #1 customer relationship management (CRM) company in the worldA tectonic shift in the practice of marketing is underway. Digital technology, social media, and e-commerce have radically changed the way consumers access information, order products, and shop for services. Using the latest technologies―cloud, mobile, social, internet of things (IoT), and artificial intelligence (AI)―we have more data about consumers and their needs, wants, and affinities than ever before. Data Driven will show you how to:●Target and delight your customers with unprecedented accuracy and success●Bring customers closer to your brand and inspire them to engage, purchase, and remain loyal●Capture, organize, and analyze data from every source and activate it across every channel●Create a data-powered marketing strategy that can be customized for any audience●Serve individual consumers with highly personalized interactions●Deliver better customer service for the best customer experience●Improve your products and optimize your operating systems●Use AI and IoT to predict the future direction of marketsYou’ll discover the three principles for building a successful data strategy and the five sources of data-driven power. You’ll see how top companies put these data-driven strategies into action: how Pandora used second- and third-hand data to learn more about its listeners; how Georgia-Pacific moved from scarcity to abundance in the data sphere; and how Dunkin’ Brands leveraged CRM data as a force multiplier for customer engagement. And if you’re wondering what the future holds, you’ll receive seven forecasts to better prepare you for what may come next. Sure to be a classic, Data Driven is a practical road map to the modern marketing landscape and a toolkit for success in the face of changes already underway and still to come.
Judgment Calls
Author: Thomas H. Davenport
language: en
Publisher: Harvard Business Review Press
Release Date: 2012-04-03
Your guide to making better decisions Despite the dizzying amount of data at our disposal today—and an increasing reliance on analytics to make the majority of our decisions—many of our most critical choices still come down to human judgment. This fact is fundamental to organizations whose leaders must often make crucial decisions: to do this they need the best available insights. In Judgment Calls, authors Tom Davenport and Brook Manville share twelve stories of organizations that have successfully tapped their data assets, diverse perspectives, and deep knowledge to build an organizational decision-making capability—a competence they say can make the difference between success and failure. This book introduces a model that taps the collective judgment of an organization so that the right decisions are made, and the entire organization profits. Through the stories in Judgment Calls, the authors—both of them seasoned management thinkers and advisers—make the case for the wisdom of organizations and suggest ways to use it to best advantage. Each chapter tells a unique story of one dilemma and its ultimate resolution, bringing into high relief one key to the power of collective judgment. Individually, these stories inspire and instruct; together, they form a model for building an organizational capacity for broadly based, knowledge-intensive decision making. You’ve read The Wisdom of Crowds and Competing on Analytics. Now read Judgment Calls. You, and your organization, will make better decisions.