Data Driven Digital Marketing The Art And Science Of Intelligent Decision Making
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Data-Driven Digital Marketing The Art and Science of Intelligent Decision-Making
The book combines theoretical foundations with practical insights, case studies, and actionable strategies, making it an invaluable resource for marketing professionals, business leaders, students, and entrepreneurs alike. By exploring cutting-edge technologies and emphasizing the alignment of data-driven tactics with broader business objectives, Shemshaki equips readers with the knowledge and tools necessary to thrive in the digital age. Whether you're looking to enhance your data analysis skills, drive business growth through intelligent marketing decisions, or gain a competitive edge in the marketplace, this book provides a roadmap for leveraging data to create more meaningful connections with your audience and achieve measurable business results.
Digital and Social Media Marketing
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Optimization and Computing using Intelligent Data-Driven Approaches for Decision-Making
This book comprehensively discusses nature‐inspired algorithms, deep learning methods, applications of mathematical programming, and artificial intelligence techniques. It further covers important topics such as the use of machine learning and the Internet of Things and multi‐objective optimization under Fermatean hesitant fuzzy and uncertain environment. This book: Addresses solving practical problems such as supply chain management, smart manufacturing, and healthcare analytics using intelligent computing and discusses solving the fuzzy inference system in ant colony optimization for traveling salesman problem Presents an overview of artificial intelligence (AI) and explainable AI decision‐making (XAIDM) and illustrates a data‐driven optimization concept for modeling environmental and economic sustainability Discusses machine learning‐based multi‐objective optimization technique for load balancing in integrated fog‐cloud environment Explains the use of heuristics and metaheuristics in supply chain networks and the use of fuzzy optimization in sustainable development goals Discusses sustainable transit of hazardous waste, green fractional transportation system, perishable inventory, M‐estimation of functional regression operator, and intuitionistic fuzzy sets applications The text is primarily written for graduate students and academic researchers in diverse fields, including operations research, mathematics, statistics, computer science, information and communication technology, and industrial engineering.