Data Driven Customer Experience Transformation
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Data-Driven Customer Experience Transformation
Author: Mohamed Zaki
language: en
Publisher: Kogan Page Publishers
Release Date: 2025-04-03
We are living in an experience-driven economy, where the customer's experience is paramount and even beloved brands risk losing market share due to a single negative customer experience. In our technology-led, omnichannel environment, one of the biggest risks for brands is a lack of consistency in their customer experience across digital, physical and social channels. Data-driven Customer Experience Transformation provides insights and frameworks for creating delightful customer experiences across all three channels, by leveraging data and the latest technologies. Using cutting-edge research from the Cambridge Service Alliance, at the University of Cambridge, this book explores the importance of omnichannel customer-centricity across all sectors and takes you on a journey from setting your strategy, through designing and managing your customer experiences in real-time. It explores how AI can be used to identify opportunities and predict engagement, as well as how to use data to understand customer loyalty, forge stronger customer relationships and drive growth. By combining academic rigour with real-world examples from leading companies such as Microsoft, KFC and Emirates Airline, this book is the ultimate guide to designing and implementing an exceptional data-driven customer experience across all channels, whether you work in B2B, B2C or public services.
The Digital Crucible: Forging Data-Driven Enterprises in the 21st Century
Author: Pasquale De Marco
language: en
Publisher: Pasquale De Marco
Release Date: 2025-05-21
In the era of digital transformation, data has emerged as the most valuable asset for organizations seeking to thrive and innovate. The Digital Crucible: Forging Data-Driven Enterprises in the 21st Century provides a comprehensive roadmap for organizations to harness the power of data and transform it into a strategic advantage. This book offers a deep dive into the intricacies of data management and analytics, guiding readers through the essential steps of developing and implementing a data strategy that aligns with their business objectives. It delves into data governance, data architecture, data security, and data privacy, providing practical guidance on how to establish a solid foundation for data-driven success. The Digital Crucible explores the latest advancements in data analytics, empowering readers with the knowledge and skills to extract meaningful insights from their data. It covers descriptive, diagnostic, predictive, and prescriptive analytics, as well as artificial intelligence and machine learning techniques, demonstrating how these technologies can revolutionize decision-making and drive innovation. The book also addresses the ethical and societal implications of data, acknowledging the concerns surrounding data privacy, bias, and inequality. It provides a balanced perspective on the responsible use of data, offering strategies for mitigating risks and ensuring that data is used for the benefit of society. Throughout the book, The Digital Crucible presents real-world case studies and best practices from organizations that have successfully harnessed the power of data to achieve remarkable results. These case studies serve as inspiring examples of how a data-driven approach can lead to increased revenue, improved operational efficiency, enhanced customer satisfaction, and accelerated innovation. With its comprehensive coverage of data management, analytics, and the ethical implications of data, The Digital Crucible is an indispensable resource for business leaders, data professionals, and aspiring data enthusiasts. It provides the knowledge, tools, and inspiration necessary to navigate the data landscape and emerge as a leader in the data-driven economy. If you like this book, write a review on google books!
SAP SD/OTC and Master Data for Global Compliance
Author: NANDA KISHORE GANNAMNENI DR. POOJA SHARMA
language: en
Publisher: DeepMisti Publication
Release Date: 2024-12-22
In an era marked by increasing globalization and digital transformation, managing compliance and operational efficiency across international markets has become a critical challenge for businesses. This book, SAP SDOTC and Master Data for Global Compliance, is designed to offer a comprehensive guide to navigating the complexities of compliance and data management within the SAP ecosystem. Our aim is to empower professionals with the knowledge and tools necessary to implement streamlined processes for sales, distribution, and order-to-cash (SDOTC) functions, while ensuring adherence to global regulatory standards. This book provides an in-depth exploration of SAP SDOTC functionalities, master data management strategies, and compliance frameworks. From foundational concepts to advanced configurations, we cover essential topics such as automating compliance workflows, integrating master data governance, and leveraging SAP tools to enhance business efficiency. Whether you are a SAP consultant, compliance officer, business analyst, or IT professional, this book has been designed to serve as a practical resource to address the multifaceted challenges of global compliance In crafting this book, we have drawn upon the latest advancements in SAP technology and global compliance practices. Each chapter balances theoretical insights with actionable guidance, ensuring that readers gain not only an understanding of key principles but also the ability to implement them effectively in real-world scenarios. Special attention has been given to topics such as regulatory reporting, cross-border trade, and the critical role of master data in achieving seamless compliance and operational excellence We hope this book serves as a valuable resource for professionals and organizations striving to achieve operational efficiency and regulatory compliance on a global scale. The strategies and insights shared within these pages aim to empower readers to harness the full potential of SAP solutions and drive success in today’s dynamic business environment Thank you for embarking on this journey with us Authors