D Nya Da Ve T Rkiye De Kent K R Kar Tl Yok Olurken Yerle Meler In Temsil Sorunlar Ve Strateji Nerileri
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Public Relations
'This has always been the definitive text for PR in Australia. Public Relations: Theory and Practice is the complete companion for new and not-so-new practitioners. I'll be keeping a copy on my bookshelf.' - Tracy Jones, FPRIA former president, Public Relations Institute of Australia Public relations is a dynamic and rapidly growing field which offers a variety of career paths. Whether you're building the public image of an organisation, developing news and social media strategies, or managing issues for a company or political party, you need strong communication skills and a sound understanding of public relations processes. In this widely used introduction to professional practice, leading academics and practitioners outline the core principles of public relations in business, government and the third sectors. They show how to develop effective public relations strategies and explain how to research, run and evaluate a successful public relations campaign. Drawing on a range of communication and public relations theories, they discuss how to work with key publics, using all forms of media for maximum impact. It is richly illustrated with examples and case studies from Australia, New Zealand, Asia and other countries. Public Relations has been substantially revised and includes newly written chapters on social media, tactics, integrated marketing communication, risk and crisis communication, public relations history, corporate and investor public relations, and law, as well as a new glossary of theoretical terms.
Researches in Economics, Econometrics & Finance
As the outcome of the tenth international congress (Current Debates in Social Sciences), the papers in this volume cover a wide range of topics related to the main theme of the conference, titled “Current Debates in Social Sciences”, and basically focus on economics, finance and econometrics. Even though most of the papers deal with the empirical analysis on economics and finance, there are also studies on econometrics analysis. In this context, the articles in the book draw attention to the different aspects of economics, finance and econometrics such as game theory, Fin- Tech, financial deepening, financial literacy, debt level of credit card of younger generation and case studies, the relationship between Turkey technology index and other World technology index, carbon emission rate and economic growth, the effects of capital inflows on economic growth, work engagement, loneliness at work and stress, measure and compare the performance of Type-A mutual funds in Turkey. We believe that these studies would contribute to the development of debates in social sciences and encourage interdisciplinary approaches.
China's Economic Revolution
Author: Alexander Eckstein
language: en
Publisher: Cambridge University Press
Release Date: 1977-05-27
Professor Eckstein's book is a study of China's efforts to achieve rapid modernization of its economy within a socialist framework. Eckstein begins with an examination of economic development in pre-Communist China, specifically focusing on the resources and liabilities inherited by the new regime in 1949 and their effects on development policies. He then analyses the economic objectives of the Communist leadership - narrowing income disparities, maintaining full employment without inflation, and achieving rapid industrialization - and argues that the implementation of these goals required a potent ideology capable of providing a strong faith and motivational force for the mass mobilization of resources. In discussing the methods used by the government to achieve its aims, Eckstein makes a thorough evaluation of China's general framework for economic planning, particularly in regard to the distribution and pricing of farm products and the allocation of resources in the industrial sector. The author also evaluates the radical institutional changes in property relations and in economic organization in the People's Republic of China.