Customers By Integrating Seo
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Optimize
Attract, engage, and inspire your customers with an "Optimize and Socialize" content marketing strategy Optimize is designed to give readers a practical approach to integrating search and social media optimization with content marketing to boost relevance, visibility, and customer engagement. Companies, large and small, will benefit from the practical planning and creative content marketing tactics in this book that have been proven to increase online performance across marketing, public relations, and customer service. Learn to incorporate essential content optimization and social media engagement principles thereby increasing their ability to acquire and engage relevant customers online. Optimize provides insights from Lee Odden, one of the leading authorities on Content and Online Marketing. This book explains how to: Create a blueprint for integrated search, social media and content marketing strategy Determine which creative tactics will provide the best results for your company Implement search and social optimization holistically in the organization Measure the business value of optimized and socialized content marketing Develop guidelines, processes and training to scale online marketing success Optimize offers a tested approach for a customer-centric and adaptive online marketing strategy that incorporates the best of content, social media marketing, and search engine optimization tactics.
Customers by Integrating SEO
Author: Nishant Katiyar, Dr. Rakesh K. Bhujade & Dr. Sanjeev Gour
language: en
Publisher: Horizon Books ( A Division of Ignited Minds Edutech P Ltd)
Release Date: 2019-12-01
This book gives the viewer a place ‘right from the beginning’ to solve the problems and possibilities of the digital marketplace. The topics covered provide an outline of important digital marketing ideas and methods; each section combines educational studies with digital marketing methods to provide a good knowledge of this interesting new field. This approach will assist learners to move into marketing professionals and provide experts with a framework for digital brand management. Content means some knowledge with marketing ideas acquired from work experience or previous education. By Customers by Integrating SEO, are designed to integrate with a degree course in digital marketing to produce a comprehensive learning experience. Each chapter is related to a module in the syllabus and the book provides complete coverage of the syllabus and includes only the most essential points of learning that will allow you to pass your exams and obtain an internationally recognized and respected Digital Marketing certification. Will prepare best.
Digital Marketing Strategy
Author: Simon Kingsnorth
language: en
Publisher: Kogan Page Publishers
Release Date: 2016-05-03
The modern marketer needs to learn how to employ strategic thinking alongside the use of digital media to deliver measurable and accountable business success. Digital Marketing Strategy covers the essential elements of achieving exactly this by guiding you through every step of creating your perfect digital marketing strategy. This book analyzes the essential techniques and platforms of digital marketing including social media, content marketing, SEO, user experience, personalization, display advertising and CRM, as well as the broader aspects of implementation including planning, integration with overall company aims and presenting to decision makers. Simon Kingsnorth brings digital marketing strategy to life through best practice case studies, illustrations, checklists and summaries, to give you insightful and practical guidance. Rather than presenting a restrictive 'one size fits all' model, this book gives you the tools to tailor-make your own strategy according to your unique business needs and demonstrates how an integrated and holistic approach to marketing leads to greater success. Digital Marketing Strategy is also supported by a wealth of online resources, including budget and strategy templates, lecture slides and a bonus chapter.