Customer Analytics Gone Wrong Ten Common Mistakes To Avoid When Designing Customer Analytics Models


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Customer Analytics Gone Wrong – Ten Common Mistakes To Avoid When Designing Customer Analytics Models


Customer Analytics Gone Wrong – Ten Common Mistakes To Avoid When Designing Customer Analytics Models

Author: Forte Consultancy Group

language: en

Publisher: Forte Consultancy

Release Date:


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The potential that customer analytics models hold within them are extensive for the companies that choose to utilize them to better their marketing and sales activities. But even best-in-class companies get it wrong sometimes by making mistakes in how they design their models, and in how they utilize them once they have been designed. Herein we present ten mistakes to avoid in designing customer analytics models…

Customer Analytics For Dummies


Customer Analytics For Dummies

Author: Jeff Sauro

language: en

Publisher: John Wiley & Sons

Release Date: 2015-02-02


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The easy way to grasp customer analytics Ensuring your customers are having positive experiences with your company at all levels, including initial brand awareness and loyalty, is crucial to the success of your business. Customer Analytics For Dummies shows you how to measure each stage of the customer journey and use the right analytics to understand customer behavior and make key business decisions. Customer Analytics For Dummies gets you up to speed on what you should be testing. You'll also find current information on how to leverage A/B testing, social media's role in the post-purchasing analytics, usability metrics, prediction and statistics, and much more to effectively manage the customer experience. Written by a highly visible expert in the area of customer analytics, this guide will have you up and running on putting customer analytics into practice at your own business in no time. Shows you what to measure, how to measure, and ways to interpret the data Provides real-world customer analytics examples from companies such as Wikipedia, PayPal, and Walmart Explains how to use customer analytics to make smarter business decisions that generate more loyal customers Offers easy-to-digest information on understanding each stage of the customer journey Whether you're part of a Customer Engagement team or a product, marketing, or design professional looking to get a leg up, Customer Analytics For Dummies has you covered.

Customer Analytics Gone Wrong – Eight Common Mistakes to Avoid When Deploying Customer Analytics Models


Customer Analytics Gone Wrong – Eight Common Mistakes to Avoid When Deploying Customer Analytics Models

Author: Forte Consultancy Group

language: en

Publisher: Forte Consultancy

Release Date:


DOWNLOAD





Designing customer analytics models is only half the battle. Equally, if not more difficult, is deploying them, such that actions triggered by the model outputs are being taken on a daily basis. In this follow-up article, we highlight some of the most commonly made mistakes that prevent companies from succeeding at deploying models…