Creating Strategic Leverage
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Creating Strategic Leverage
Not only examines how to analyze industry structure and how todetermine your company's competitive position within it, but alsodetails how to use such analysis in order to gain the competitiveedge by anticipating or changing the rules of the game--evenchanging the game itself. Provides clear, concise solutions to somemajor problems such as how to describe and communicate a strategyand how to determine what's feasible and what's not, depending onyour company's position. Packed with case studies from suchindustries as AT&T, Federal Express, United Airlines and more.
Create Strategic Leverage in Every Business Phase: More Output With Less Input
As a business scales, leveraging existing resources becomes the key to achieving exponential growth with less effort. Create Strategic Leverage in Every Business Phase teaches you how to maximize the output of your business by using strategic leverage—whether it's technology, people, or partnerships—to multiply your results without increasing your input. This book covers how to identify leverage points within your business, such as automating tasks, outsourcing, or utilizing partnerships to increase reach and impact. You’ll learn how to optimize your workflow and structure your business model to ensure that every effort you make is highly leveraged. The book also explores how to scale your operations without increasing overhead, creating a lean, efficient system that grows faster and more sustainably. If you want to achieve more with less effort, Create Strategic Leverage in Every Business Phase provides the framework you need to scale smarter, not harder.
Brand Portfolio Strategy
In this long-awaited book from the world’s premier brand expert and author of the seminal work Building Strong Brands, David Aaker shows managers how to construct a brand portfolio strategy that will support a company’s business strategy and create relevance, differentiation, energy, leverage, and clarity. Building on case studies of world-class brands such as Dell, Disney, Microsoft, Sony, Dove, Intel, CitiGroup, and PowerBar, Aaker demonstrates how powerful, cohesive brand strategies have enabled managers to revitalize brands, support business growth, and create discipline in confused, bloated portfolios of master brands, subbrands, endorser brands, cobrands, and brand extensions. Renowned brand guru Aaker demonstrates that assuring that each brand in the portfolio has a clear role and actively reinforces and supports the other portfolio brands will profoundly affect the firm’s profitability. Brand Portfolio Strategy is required reading not only for brand managers but for all managers with bottom-line responsibility to their shareholders.