Creating E Commerce Website
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Creating e-commerce website
If you have a business that sells physical goods and that business does not yet have an active internet presence, consider this. In 2008, online retail trade turnover in the US measured somewhere around $230 billion, which represented some 10% of total US retail sales!Even with the recent economic downturn, the percentage of retail trade that is transacted online is set to keep growing throughout the commercialized world as the internet becomes more sophisticated and efficient, while ‘high street’ businesses are constantly on the lookout to expand their customer base still further.In fact, if you have a real world, ‘bricks and mortar’ business that is not represented online, there has never been a better time to get your business online. Even if you already have a web site, unless you keep abreast of the latest online business trends and thinking – and you are probably too busy running a business for that – the chances are that your site is not doing what it should do.What if you are thinking about starting a business that supplies physical goods, but you have not yet done so?Once again, there could be no better time to think about doing so (and therefore no better time to be reading this book) because despite the phenomenal growth of online business over the past few years, we are only scratching the e-commerce surface at the moment.There seems little doubt that in the next few years, there is likely to be a global explosion in e-commerce as potential consumers become more accustomed and comfortable transacting business online.There is an awful lot to think about when you are considering taking your business online, an array of questions and alternatives that you need to address before diving in. This is a given, but it is not something that you need be too concerned about, as I am going to analyze and discuss these aspects of e-commerce as we move through this book.Let’s start by considering why taking your business online is such a good idea, and why there has never been a better time to do so than now.
How To Create Selling E-Commerce Websites, Vol. 2
Author: Smashing Magazine
language: en
Publisher: Smashing Magazine
Release Date: 2014-11-28
With more and more people reaching out for their smartphones and tablets to shop online, mobile e-commerce is set to reach $86 billion by 2016 — a development that brings along entirely new demands on e-commerce websites. After our first e-commerce eBook was published four years ago, we wanted to take a fresh look at the challenges that crafting online shopping experiences bring along today, and equip you with the necessary know-how on how to deal with them effectively. Along the way, our expert authors will guide you through the vital steps of planning a successful e-commerce website and explore the design decisions that have to be considered in order to achieve a pleasant and compelling user experience. We’ll also take a deeper look into the peculiarities of mobile e-commerce usability and cover tips on designing a better checkout process. Reducing abandoned shopping carts is also one of the topics that we’ll dig into. With real-life examples and insights into a large-scale usability study that dissects some of the biggest e-commerce websites out there, this eBook will prove to be a valuable and practical source for all your e-commerce needs. TABLE OF CONTENTS: - How To Plan Your Next Mobile E-Commerce Website - Exploring Ten Fundamental Aspects Of M-Commerce Usability - An E-Commerce Study: Guidelines For Better Navigation And Categories - The Current State Of E-Commerce Search - Better Product Pages: Turn Visitors Into Customers - Designing A Better Mobile Checkout Process - Creating A Client-Side Shopping Cart - Reducing Abandoned Shopping Carts In E-Commerce
The Accessible Shop: Designing E-Commerce Websites for Everyone
In today’s digital age, creating inclusive web design and ensuring equitable access to online shopping is no longer optional—it’s essential. "The Accessible Shop" dives deep into the critical aspects of e-commerce accessibility , offering a comprehensive guide for businesses striving to meet WCAG compliance , adhere to ADA guidelines for websites , and embrace universal design principles . From understanding the technical foundations like semantic HTML , ARIA roles , and keyboard navigation tools , to implementing advanced solutions such as AI-driven accessibility tools and voice commerce technology , this book equips readers with actionable strategies to foster digital inclusivity trends . Explore how accessible checkout processes , intuitive search functionality , and robust customer support accessibility can transform user experiences while addressing challenges like technical complexity in accessibility or misconceptions about accessibility costs . Delve into the ethical implications of accessibility , examining the moral responsibility in business and the societal influence of designing equitable systems that respect universal values. With insights into legal requirements for web accessibility , including Section 508 compliance and global standards like EN 301 549 , this resource provides clarity on navigating regulatory frameworks for e-commerce . Learn how to overcome barriers such as resistance to change and limited resources by adopting cost-effective, long-term strategies that blend ethics with usability . By integrating accessibility into daily workflows, organizations can enhance customer engagement , build trust, and ensure fairness in every interaction. Whether you’re tackling screen reader compatibility , exploring innovations like adaptive interface design , or debating the future of accessible online shopping, "The Accessible Shop" offers a roadmap toward achieving universally accessible e-commerce. This visionary guide combines empirical evidence with universal ideals, empowering businesses to create inclusive digital experiences that benefit everyone—without compromising ethical principles.