Creating Connection
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Creating Connection
Relational-Cultural Therapy (RCT) is developed to accurately address the relational experiences of persons in de-valued cultural groups. As a model, it is ideal for work with couples: it encourages active participation in relationships, fosters the well-being of everyone involved, and acknowledges that we grow through and toward relationships throughout the lifespan. Part and parcel with relationships is the knowledge that, whether intentionally or not, we fail each other, misunderstand each other, and hurt each other, causing an oftentimes enduring disconnect. This book helps readers understand the pain of disconnect and to use RCT to heal relationships in a variety of settings, including with heterosexual couples, lesbian and gay couples, and mixed race couples. Readers will note a blending of approaches (person-centered, narrative, systems, and feminist theory), all used to change the cultural conditions that can contribute to problems: unequal, sometimes abusive power arrangements, marginalization of groups, and rigid gender, race, and sexuality expectations. Readers will learn to help minimize economic and power disparities and encourage the growth of mutual empathy while looking at a variety of relational challenges, such as parenting, stepfamilies, sexuality, and illness. Polarities of “you vs. me” will be replaced with the healing concept of “us.”
The Power of Emotional Marketing: Creating Connection and Loyalty
Author: Mayfair Digital Agency
language: en
Publisher: Mayfair Digital Agency
Release Date: 2021-10-14
"The Power of Emotional Marketing: Creating Connection and Loyalty" is a captivating eBook that delves into the profound impact of emotional marketing strategies on forging strong connections with consumers and fostering unwavering brand loyalty. Authored by [Author Name], a marketing guru with a deep understanding of consumer psychology, this book unravels the art of tapping into emotions to create memorable brand experiences. Through compelling insights and real-world examples, readers gain valuable knowledge on how to craft authentic and relatable brand narratives that resonate with audiences on a deep emotional level. From evoking empathy to instilling trust, the eBook offers practical techniques for marketers to effectively harness emotions in their campaigns, thereby increasing customer retention and advocacy. Whether you're a seasoned marketer or a business owner aiming to elevate your brand's impact, "The Power of Emotional Marketing" is an essential guide that will empower you to forge lasting connections with your target audience and thrive in the competitive market.
Belonging: The Science of Creating Connection and Bridging Divides
Author: Geoffrey L. Cohen
language: en
Publisher: W. W. Norton & Company
Release Date: 2022-09-13
Finalist for The Next Big Idea Bookclub • Behavioral Scientist and Greater Good Society Book of the Year Selection "This is perhaps the richest book on belonging you’ll ever read.…The inspiration one draws from every page of this book is an enhanced sense of what is possible. It revives the very thing we need most in these times: hope." —Claude M. Steele, author of Whistling Vivaldi Discover the secret to flourishing in an age of division: belonging. In a world filled with discord and loneliness, finding harmony and happiness can be difficult. But what if the key to unlocking our potential lies in this deceptively simple concept? Belonging is the feeling of being a part of a group that values, respects, and cares for us—a feeling that we can all cultivate in even the smallest corners of social life. In Belonging: The Science of Creating Connection and Bridging Divides, Stanford University professor Geoffrey L. Cohen draws on his own and others’ groundbreaking scientific research to offer simple, concrete solutions for fostering a sense of belonging. These solutions can generate surprisingly significant and long-lasting benefits. Small but powerful actions can bolster belonging—actions such as encouraging people to reflect on their core values before they face a challenge or expressing belief in someone’s capacity to reach a higher standard. A wide range of innovative approaches have been found to boost achievement at work and at school, bridge political divides, reduce prejudice, and even contribute to overall health. Rigorously tested in diverse arenas—from classrooms to disadvantaged neighborhoods to iconic Silicon Valley companies—these methods offer a path forward in these demanding times. Belonging is a compelling read for all who yearn for a more connected world, whether you’re a manager or employee, an educator or student, a parent or caregiver, or simply someone seeking to make the most out of every moment you spend with others. Packed with actionable insights and specific strategies, this book offers hope and practical guidance, serving as both an inspiration and a roadmap to creating a world of inclusion, understanding, and empathy.