Creating Better Futures
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Creating Better Futures
Author: James A. Ogilvy
language: en
Publisher: Oxford University Press
Release Date: 2002-04-11
As a founder and managing director of Global Business Network, James Ogilvy helped develop the technique of scenario planning, which has become an integral part of strategic thinking in both business and government. Now Ogilvy shows how we can use this cutting-edge method for social change in our own neighborhoods. In Creating Better Futures, Ogilvy presents a profound new vision of how the world is changing--and how it can be changed for the better. Ogilvy argues that self-defined communities, rather than individuals or governments, have become the primary agents for social change. Towns, professional associations, and interest groups of all kinds help shape the future in all the ways that matter most, from schools and hospitals to urban development. The key to improvement is scenario planning--a process that draws on groups of people, both lay and expert, to draft narratives that spell out possible futures, some to avoid, some inspiring hope. Scenario planning has revolutionized both public and private planning, leading to everything from the diverse product lines that have revived the auto industry, to a timely decision by the state of Colorado to avoid pouring millions into an oil-shale industry that never materialized. But never before has anyone proposed that it be taken up by society as a whole. Drawing on years of experience in both academia and the private sector, where he developed both a keen sense of how businesses work best and an abiding passion for changing the world, James Ogilvy provides the tools we need to create better communities: better health, better education, better lives.
Designing Sustainable Futures
We are in a decisive decade that demands more inspired and informed practitioners who can use positive futures to rebalance the present. The book you hold seeks to be a thought‐provoking approach to imagine, create, and lead the journey to a more sustainable world – where a spectrum of choices, including regenerative practices, await conscientious citizens, companies, and communities. With this objective, and to help reverse the megatrends of economic disparity, social injustice, and climate change, the Institute for the Future (IFTF) and the Design Department of the Politecnico di Milano came together to prototype an approach to prepare all practitioners who seek to leverage the future to infuse our present with more impact and agency. Guided by global experts and inspired by a growing network of future‐makers, the authors share essential insights from this emerging landscape, offering thought‐provoking theory, innovative experiments, real‐world experiences, and practitioner stories. We draw insight and inspiration from many contemporary theories and practices, including strategic foresight, experiential futures, speculative design, design fiction, systems design, participatory design, and transformative leadership, and an emerging entry with genAI‐augmented design. Regardless of whether you have a design or management background, or want to create a for‐profit or non‐profit, this book enables professionals across industries, as well as students preparing for a career in strategy, innovation, or transformation, the knowledge, skills, and confidence to strengthen resilience and guide the transition to the more sustainable practices of a better world.
Futures Beyond Dystopia
How can dystopian futures help provide the motivation to change the ways we operate day to day? This book raises and tackles a number of important questions about the future and the lessons we can learn for the present.