Creating And Delivering Your Value Proposition Managing Customer Experience For Profit
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Creating and Delivering Your Value Proposition
Author: Cindy Barnes
language: en
Publisher: Kogan Page Publishers
Release Date: 2009-10-03
In recent years, developing a value proposition has become a prime consideration for businesses. A value proposition is an analysis and quantified review of the business benefits, costs and value that a company can deliver to prospective customers and customer segments. Creating and Delivering your Value Proposition provides guidance for business leaders - demonstrating why having a strong value proposition is so important for a company. This practical new title shows readers how to build, deliver and harness value propositions to create profitable growth for a business, by utilizing the experience of clients and customers. Featuring global case studies and examples, Creating and Delivering your Value Proposition is an essential guide to understanding and developing a value-focused strategy for all senior practitioners.
Creating and Delivering Your Value Proposition
In recent years, developing a value proposition has become a prime consideration for businesses. A value proposition is an analysis and quantified review of the business benefits, costs and value that a company can deliver to prospective customers and customer segments. Creating and Delivering your Value Proposition provides guidance for business leaders - demonstrating why having a strong value proposition is so important for a company. This practical new title shows readers how to build, deliver and harness value propositions to create profitable growth for a business, by utilizing the experience of clients and customers. Featuring global case studies and examples, Creating and Delivering your Value Proposition is an essential guide to understanding and developing a value-focused strategy for all senior practitioners.
Open Innovation in Small Business
The book emphasizes the open innovation which mainly consists of innovation inside-out and outside-in needed by the small and medium-sized enterprises (SME). This open innovation relates to the performance and survival of SMEs in a global competition. The SMEs must learn, have, and do innovative initiatives and actions. This book elaborates all related concepts and innovative practices toward better performances, which includes the impacts of globalization and dynamic markets with a special focus on sustainability. Every country has different perspectives considering open innovation as a solution to the businesses. Thus, readers can see the best practices to be adopted or adapted in their business environment. The book includes the solution for the SMEs in terms of creating values. Open innovation is known as a window for creating values. Open innovation can be seen by SMEs as a possible way to adapt and thrive in an increasingly competitive and volatile environment, including to overcome their limitations. By implementing open innovation, SMEs will compensate for their lack of internal resources and competencies through external resources to develop new technologies and take advantage of market opportunities. This book is dedicated to the entrepreneurs, businessmen, practitioners, policymakers, academician, and students in developing strategies and having future plan related to innovation which is crucial for creating values in business operations. A benchmarking through innovation is important to improve among businesses to achieve effectiveness and efficiency.