Create A Client Experience That Sells More How To Keep Buyers Coming Back
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Create a Client Experience That Sells More: How to Keep Buyers Coming Back
Customer experience is more than just a buzzword—it’s the key to building long-term, profitable relationships with your clients. Create a Client Experience That Sells More teaches you how to craft an experience that not only delights your customers but also keeps them coming back for more. This book dives into the crucial touchpoints that make a customer feel valued, heard, and connected to your brand. You’ll learn how to design a seamless journey from first contact to post-purchase, ensuring that every interaction leaves a lasting, positive impression. From personalized service to creating memorable moments, this book provides you with actionable strategies to enhance the customer experience. The result? Happy clients who are more likely to return, refer, and buy again. The book also explores how to implement feedback loops to continuously improve the experience, the importance of customer service, and how to build trust and loyalty over time. If you want to create a business that not only attracts clients but also fosters lifelong relationships, this book offers the blueprint to transform your customer service into a powerful revenue-generating machine.
Sell High-Ticket Without The Chase: Quiet Positioning That Attracts Premium Buyers
Premium buyers don’t need chasing—they need resonance. This book shows you how to attract high-ticket clients through quiet confidence and positioning, not constant chasing or persuasion tactics. You’ll learn how to elevate your authority, refine your messaging, and signal exclusivity—without needing to shout. From social proof to scarcity design, you'll unlock subtle methods that magnetize serious buyers who are already looking for what you offer. It’s not about being louder—it’s about being unmistakably aligned with what premium clients are willing to pay for.
Sales Growth
Author: McKinsey & Company Inc.
language: en
Publisher: John Wiley & Sons
Release Date: 2016-04-08
The challenges facing today's sales executives and their organizations continue to grow, but so do the expectations that they will find ways to overcome them and drive consistent sales growth. There are no simple solutions to this situation, but in this thoroughly updated Second Edition of Sales Growth, experts from McKinsey & Company build on their practical blueprint for achieving this goal and explore what world-class sales executives are doing right now to find growth and capture it—as well as how they are creating the capabilities to keep growing in the future. Based on discussions with more than 200 of today's most successful global sales leaders from a wide array of organizations and industries, Sales Growth puts the experiences of these professionals in perspective and offers real-life examples of how they've overcome the challenges encountered in the quest for growth. The book, broken down into five overarching strategies for successful sales growth, shares valuable lessons on everything from how to beat the competition by looking forward, to turning deep insights into simple messages for the front line. Page by page, you'll learn how sales executives are digging deeper than ever to find untapped growth, maximizing emerging markets opportunities, and powering growth through digital sales. You'll also discover what it takes to find big growth in big data, develop the right "sales DNA" in your organization, and improve channel performance. Three new chapters look at why presales deserve more attention, how to get the most out of marketing, and how technology and outsourcing could entirely reshape the sales function. Twenty new standalone interviews have been added to those from the first edition, so there are now in-depth insights from sales leaders at Adidas, Alcoa, Allianz, American Express, BMW, Cargill, Caterpillar, Cisco, Coca-Cola Enterprises, Deutsche Bank, EMC, Essent, Google, Grainger, Hewlett Packard Enterprise, Intesa Sanpaolo, Itaú Unibanco, Lattice Engines, Mars, Merck, Nissan, P&G, Pioneer Hi-Bred, Salesforce, Samsung, Schneider Electric, Siemens, SWIFT, UPS, VimpelCom, Vodafone, and Würth. Their stories, as well as numerous case studies, touch on some of the most essential elements of sales, from adapting channels to meet changing customer needs to optimizing sales operations and technology, developing sales talent and capabilities, and effectively leading the way to sales growth. Engaging and informative, this timely book details proven approaches to tangible top-line growth and an improved bottom line. Created specifically for sales executives, it will put you in a better position to drive sales growth in today's competitive market.