Cracking The Product Marketing Code
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Cracking the Product Marketing Code
Harness expert insights from Google, Meta, and TikTok to ace product launch, delight your customers, and accelerate growth with inbound strategies and outbound tactics Key Features Sharpen your product marketing skills to make an impact within your organization Unlock deeper insights through real-world examples to shape product development and drive exponential growth Discover product marketing strategies, templates, and frameworks in this one-stop guide Purchase of the print or Kindle book includes a free PDF eBook Book DescriptionIn the ever-evolving product landscape, the significance of building the right product and bringing it effectively to the right market cannot be overstated. With this book, you’ll learn how to bridge the gap between your product and the market to meet customer needs effectively. Equipped with a comprehensive understanding of product marketing and its key functions—inbound and outbound strategies—you’ll discover how these strategies interweave throughout the product launch process and how to effectively leverage them to bring a product to market. This product marketing book will help you master the inbound strategies, influencing product development by conducting market and customer research, analyzing the competitive landscape, identifying customer segments, and building buyer personas to identify gaps and drive product innovation. Next, you’ll get to grips with outbound strategies, the driving force behind product adoption and sustained exponential growth. You’ll create and test messaging and positioning, build the go-to-market (GTM) plan, enable your sales team to maximize effectiveness, and ensure a product-market fit throughout the different stages of the buyer journey with impactful collaboration internally and externally for creating value. By the end of this book, you’ll have transformed into a product marketing expert enhancing product innovation, driving product adoption, and accelerating growth.What you will learn Understand the power of product marketing as you explore inbound and outbound strategies Leverage customer data to uncover insights and fuel innovation Develop impactful messaging to capture your audience’s attention Discover key strategies in customer segmentation and how to build buyer personas Examine each stage of the GTM plan and identify winning strategies Apply the right tactics at each stage of the customer journey to drive product adoption Ensure internal and external stakeholders buy-in to create value Who this book is forIf you’re a product marketer, product marketing leader, or marketing manager looking to get to grips with product marketing and identify blind spots in your product marketing strategies, primarily in B2B tech, this book is for you. Product managers seeking to develop their product marketing skillset will find this book especially useful. However, basic knowledge of product marketing is all you need to get the most out of this book.
Cracking the Ad Code
Author: Jacob Goldenberg
language: en
Publisher: Cambridge University Press
Release Date: 2009-04-09
Do you need to produce successful creative ideas in advertising? If so, then you need this book. For the first time, the secret of inventing new creative campaigns is unlocked, and practical tools are presented to allow quick production of creative ideas in marketing communications. Along with over 100 advertisement examples and numerous case studies, you also get a systematic analysis of the creation aspect of advertising, together with a taste of the real world of advertising and what makes it work. Marketing professionals in companies will learn what to expect from their agencies, whilst agencies will be able to explain their work to clients in an analytic language that is easily understood. This is essential reading for advertising professionals working for agencies and in marketing and communication departments. It is also a useful tool for students of advertising, marketing, communication, and management, from introductory level up to research faculty.
Flutter for Beginners
Author: Thomas Bailey
language: en
Publisher: Packt Publishing Ltd
Release Date: 2023-10-13
Follow this step-by-step illustrated guide to launch your own Flutter apps and gain hands-on experience Key Features Get up to speed with the basics of Dart programming and delve into Flutter development Learn about Flutter widgets, plugins, and animations to create a high-quality, user-friendly app Package and deploy your Flutter apps to achieve native-like performance Purchase of the print or Kindle book includes a free PDF eBook Book DescriptionThere have been many attempts at creating frameworks that are truly cross-platform, but most struggle to create a native-like experience at high-performance levels. Flutter achieves this with an elegant design and a wealth of third-party plugins, solidifying its status as the future of mobile app development. If you are a mobile developer who wants to create rich and expressive native apps with the latest Google Flutter framework, this book is for you. You’ll start with the basics of cross-platform development frameworks, specifically Flutter. You’ll then explore the Dart programming language which is the foundation of the Flutter framework. Next, you’ll get a feel for Flutter and how to create your first app, followed by an exploration of the various popular plugins that supplement the Flutter framework. Finally, you’ll explore testing and app release, including some common glitches that you may experience. By the end of this book, you’ll be well-equipped to create and release a basic Flutter app along with gaining a solid understanding of the Flutter framework and Dart language.What you will learn Understand the Flutter framework and cross-platform development Acclimate the fundamentals of the Dart programming language Explore Flutter widgets, the core widget library, and stateful and stateless widgets Discover the complete development lifecycle, including testing and debugging Get familiar with both the mobile and web app release processes Dig deeper into more advanced Flutter concepts like animation Explore common Flutter plugins ad how to use them Discover the Flutter community and how to stay up-to-date Who this book is for If you are an existing mobile developer seeking a better way to develop cross-platform apps, an existing software developer looking to explore mobile app development, or someone investigating mobile apps and simply wants to know what the Flutter fuss is about, this is the book for you. Prior knowledge of Flutter and Dart is not required.