Cosmopolitan
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The Improbable First Century of Cosmopolitan Magazine
Author: James Landers
language: en
Publisher: University of Missouri Press
Release Date: 2010-11-01
Today, monthly issues of Cosmopolitan magazine scream out to readers from checkout counters and newsstands. With bright covers and bold, sexy headlines, this famous periodical targets young, single women aspiring to become the quintessential “Cosmo girl.” Cosmopolitan is known for its vivacious character and frank, explicit attitude toward sex, yet because of its reputation, many people don’t realize that the magazine has undergone many incarnations before its current one, including family literary magazine and muckraking investigative journal, and all are presented in The Improbable First Century of Cosmopolitan Magazine. The book boasts one particularly impressive contributor: Helen Gurley Brown herself, who rarely grants interviews but spoke and corresponded with James Landers to aid in his research. When launched in 1886, Cosmopolitan was a family literary magazine that published quality fiction, children’s stories, and homemaking tips. In 1889 it was rescued from bankruptcy by wealthy entrepreneur John Brisben Walker, who introduced illustrations and attracted writers such as Mark Twain, Willa Cather, and H. G. Wells. Then, when newspaper magnate William Randolph Hearst purchased Cosmopolitan in 1905, he turned it into a purveyor of exposé journalism to aid his personal political pursuits. But when Hearst abandoned those ambitions, he changed the magazine in the 1920s back to a fiction periodical featuring leading writers such as Theodore Dreiser, Sinclair Lewis, and William Somerset Maugham. His approach garnered success by the 1930s, but poor editing sunk Cosmo’s readership as decades went on. By the mid-1960s executives considered letting Cosmopolitan die, but Helen Gurley Brown, an ambitious and savvy businesswoman, submitted a plan for a dramatic editorial makeover. Gurley Brown took the helm and saved Cosmopolitan by publishing articles about topics other women’s magazines avoided. Twenty years later, when the magazine ended its first century, Cosmopolitan was the profit center of the Hearst Corporation and a culturally significant force in young women’s lives. The Improbable First Century of Cosmopolitan Magazine explores how Cosmopolitan survived three near-death experiences to become one of the most dynamic and successful magazines of the twentieth century. Landers uses a wealth of primary source materials to place this important magazine in the context of history and depict how it became the cultural touchstone it is today. This book will be of interest not only to modern Cosmo aficionadas but also to journalism students, news historians, and anyone interested in publishing.
Cosmopolitan Publics
Author: Shuang Shen
language: en
Publisher: Rutgers University Press
Release Date: 2009-04-08
Early twentieth-century China paired the local community to the worldùa place and time when English dominated urban-centered higher and secondary education and Chinese-edited English-language magazines surfaced as a new form of translingual practice. Cosmopolitan Publics focuses on China's "cosmopolitans" Western-educated intellectuals who returned to Shanghai in the late 1920s to publish in English and who, ultimately, became both cultural translators and citizens of the wider world. Shuang Shen highlights their work in publications such as The China Critic and T'ien Hsia, providing readers with a broader understanding of the role and function of cultural mixing, translation, and multilingualism in China's cultural modernity. Decades later, as nationalist biases and political restrictions emerged within China, the influence of the cosmopolitans was neglected and the significance of cosmopolitan practice was underplayed. Shen's encompassing study revisits and presents the experience of Chinese modernity as far more heterogeneous, emergent, and transnational than it has been characterized until now.
Cosmopolitan Europe
Europe is Europe’s last remaining realistic political utopia. But Europe remains to be understood and conceptualized. This historically unique form of international community cannot be explained in terms of the traditional concepts of politics and the state, which remain trapped in the straightjacket of methodological nationalism. Thus, if we are to understand cosmopolitan Europe, we must radically rethink the conventional categories of social and political analysis. Just as the Peace of Westphalia brought the religious civil wars of the seventeenth century to an end through the separation of church and state, so too the separation of state and nation represents the appropriate response to the horrors of the twentieth century. And just as the secular state makes the exercise of different religions possible, so too cosmopolitan Europe must guarantee the coexistence of different ethnic, religious and political forms of life across national borders based on the principle of cosmopolitan tolerance. The task the authors have set themselves in this book is nothing less than to rethink Europe as an idea and a reality. It represents an attempt to understand the process of Europeanization in light of the theory of reflexive modernization and thereby to redefine it at both the theoretical and the political level. This book completes Ulrich Beck’s trilogy on ‘cosmopolitan realism’, the volumes of which complement each other and can be read independently. It is essential reading for anyone interested in the key social and political developments of our time.