Corporate Innovator
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Corporate Innovator
Author: William Duggan
language: en
Publisher: Columbia University Press
Release Date: 2024-04-16
Innovation is a top priority for all kinds of organizations, of all sizes and shapes, throughout the world. But innovation doesn’t happen only at the executive level. People within an organization come up with great ideas that can propel the company forward. All too often, however, would-be innovators find that the organization is unreceptive to their new ideas. They are stymied by bureaucracy, power dynamics, or countless other barriers to innovation. They find themselves lost in a labyrinth that blocks them everywhere they turn. William Duggan—a leading expert on innovation and strategic thinking—offers a guide to navigating the maze from idea to implementation. He provides practical advice on communicating new ideas effectively, getting buy-in from others, winning allies, and overcoming resistance or outright opposition to innovation. Duggan focuses on the strategy and tactics of building support within the organization, exploring the crucial takeaways from research in psychology about how people react to new ideas. This book includes a series of interviews with successful corporate innovators as well as analysis of historical cases that combine lively storytelling with actionable insights. For anyone in an organization who has been frustrated with the lack of innovation, Corporate Innovator delivers an essential roadmap for going from idea to action.
The Savvy Corporate Innovator
Author: Dorian Simpson
language: en
Publisher: Kingsley Publishing Group
Release Date: 2015-04-24
Companies need new ideas to maintain growth and profits. But great ideas aren't enough and many promising ideas for innovation projects fail due to an innovator's inability to sell their ideas to notoriously risk-averse corporate decision makers. Words are heard -- you must present a market analysis, customer research, a revenue forecast, etc. -- but few innovators are given the real tools necessary to create and sell compelling proposals that gain the support of executives. Corporate innovation can be enjoyable and rewarding. All it takes is a focused approach using the right methods, tools and mentality. Through Simpson's twenty years of working with dozens of large and small companies and managing hundreds of innovation projects, he shares the secrets of selling ideas to those who control the resources. Just what are those secrets that will get executives excited about funding your next BIG idea? You'll find the answers in The Savvy Corporate Innovator.
Corporate Innovator
Being an entrepreneur and working in the corporate environment are two different worlds! This book combines the lean startup thinking that seems to be permeating the entrepreneurial world with the unique needs of innovators in the corporate world. This book will enable you to: -Get your ideas heard and funded in complex corporate environments. -Systematically transform ideas into real business opportunities. -Powerfully communicate ideas in a way that executives need to hear. -Present the exact information executives expect during a funding request. -Prepare for the ultimate funding meeting-the executive inquisition. -Build your career and brand as a respected innovator.